Engineering Brand Love Summit Hosted by Shipyard
Regional Summits Past Events

Engineering Brand Love Summit Hosted by Shipyard

Aug 24 - Aug 25

Day 1 - Thursday, August 24

12:00 PM

Registration and Lunch

1:15 PM

Opening Remarks

Rick Milenthal, Chief Executive Officer, The Shipyard

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

1:30 PM

Keynote: Can Love Be Engineered? Breaking Down the Stages of Brand Love

Lance Porigow, EVP Growth, The Shipyard

Activity: Brand Love Meter Poll

2:00 PM

Fireside Chat

Amanda Hromco, CRM Strategy Leader, Ford Motor Company

Moderated by: Kari King, Senior Vice President, Midwest, Teads

2:30 PM

Views from the C-Suite: How a Chief Executive Assesses Marketing

Tom Krouse, Chief Executive Officer, Donatos Pizza

Moderated by: Rick Milenthal, Chief Executive Officer, The Shipyard

3:00 PM

Networking Break

3:15 PM

The Importance of Building Customer Relationships in Driving Brand Love

Kelsea Cozad, Social Media Manager, Sleep in Heavenly Peace

Tony Fung, Director of Shopper Marketing & eCommerce, Bob Evans Farms Inc.

Linda Lollo, Global External Digital Communications Manager, The Goodyear Tire & Rubber Company

Ryan Sanecki, Sr. Manager, Digital Marketing, BIBIBOP Asian Grill

Moderated by: Jason Smith, Sales Director, Brand Solutions, TeamSnap

4:00 PM

Keynote

Patti Ziegler, Chief Marketing Officer, Scotts Miracle Gro

4:15 PM

Fireside Chat

Patti Ziegler, Chief Marketing Officer, Scotts Miracle Gro

Moderated by: Jes Jenzen, Digital Sales Director, Teads

4:45 PM

Keynote: Measuring Brand Love in a Modern World
                 Putting Your Love to the Test

Mandi Cohen, Strategy Director, The Shipyard

Blake Williams, Director of Data Strategy, The Shipyard

5:00 PM

Brand Innovators Cocktail Hour, hosted by The Shipyard

Day 2 - Friday, August 25

8:30 AM

Registration and Breakfast

9:00 AM

Opening Remarks

Rick Milenthal, Chief Executive Officer, The Shipyard

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:15 AM

Keynote: Uncovering the Secrets to Building a Cult Brand

Dave Sonderman, Chief Creative Officer, The Shipyard

9:30 AM

Panel: Uncovering the Secrets to Building a Cult Brand

Andy DeVito, Director of Creative & Branding, Ohio State University Department of Athletics

Ryan Morgan, Head of Brand Strategy, Jeni's Splendid Ice Cream

Bryan Waddell, Senior Brand Manager, Hot Pockets, Nestlé

Moderated by: Dave Sonderman, Chief Creative Officer, The Shipyard

10:15 AM

The Enduring Brand Promise Behind “On Your Side"

Mike Boyd, SVP, Marketing Content & Delivery, Nationwide

Moderated by: Jason Smith, Sales Director, Brand Solutions, TeamSnap

10:45 AM

Networking Break

11:00 AM

Can You Build Brand Love in a Commoditized Category?

Adam Ferguson, Chief Brand Officer, Huntington Bank

Moderated by: Lee Lawrence, Senior Client Lead, Basis Technologies

11:30 AM

Building Lasting Love and Brand Partnerships

Traci Graziani, Vice President Marketing & Brand Partnerships, Francesca's

Moderated by: Gina Cavallo, Chief Revenue Officer, Audigent

12:00 PM

Lunch

1:00 PM

Fireside Chat

Jamie Richardson, VP of Marketing, White Castle

Moderated by: Brad Brief, Client Lead, Basis Technologies

1:30 PM

Keynote

Carl Stealey, President of Retail Business, T. Marzetti Company

1:45 PM

Continuous Reinvention Towards Engineering Brand Love

Carl Stealey, President of Retail Business, T. Marzetti Company

Moderated by: David Hogrefe, Group Account Director, The Shipyard & Mark Hillman, Executive Creative Director, The Shipyard

2:15 PM

Networking Break

2:30 PM

Brand Love Amplified: Innovations and Best Practices in Channel Marketing

Hollie Amato, Executive Director, Channel Marketing, JPMorgan Chase

Moderated by: Nick Ruppel, Senior Brand Partner, Newsbreak

3:00 PM

Loyalty Across Generations: Creating Emotional Connections with the AARP Brand

Barbara Shipley, SVP of Marketing, AARP

Moderated by: Lauren Arnold, Vice President, Group Account Director, The Shipyard

3:30 PM

Fireside Chat

Nicole Fraley, VP of Brand & Growth Marketing, Soft Surroundings

Moderated by: Joe Hall, Co-Founder & CPO, Spaceback

4:00 PM

Tuned In: The State of The Music Industry Today & How it Impacts Marketing Decisions

Cliff Chenfeld, Owner, Razor & Tie

Moderated by Rick Milenthal, Chief Executive Officer, The Shipyard

4:30 PM

Wrap

Venue

Address:

580 N 4th St (5th floor)

Columbus, OH 43215