Adam Ferguson - Brand Innovators

Adam Ferguson

Chief Brand Officer, Huntington Bank

Adam Ferguson has always had an interest in stories and how they’re told. After graduating with an English degree from Vassar College in 1998, he began his career in New York City advertising agencies. Working at Young & Rubicam and mcgarrybowen, he developed marketing campaigns for clients such as AT&T, Kraft, 7UP, and Reebok. In 2006, he moved to Columbus, a place his wife had built a substantial mythology around. After spending a few years at Ologie, where he learned the difference between advertising and branding, he made the transition to the client side. At Huntington, he helped resurrect a 150 year-old brand from the depths of the financial crisis, shaping it into the type of bank at which he’d like to be a customer. Adam lives in Upper Arlington with his wife, Kate, where they do their best to keep up with their three children, Finn, Liam, and Hannah.