As chief marketing officer of Heineken USA, Alison Payne is on a mission to deliver “the joy of true togetherness.” This approach is serving the company: Heineken was just named Global Brand of the Year at Cannes Lions. “We believe the strongest brands are those that create emotional connections, and for us, that means creating […]
By Dianna Dilworth July 13, 2026
Last year, Brand Innovators showed up at Cannes Lions like never before – from dynamic programming and networking across three stunning venues to vibing with Jon Batiste and Wyclef Jean, our experience was truly one-of-a-kind. Take a look at our sizzle reel to relive the magic of Cannes 2025 with Brand Innovators.
