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 7 days ago

CMO of the Week: Penfolds’ Kristy Keyte

Kristy Keyte understands the importance of being at the forefront of culture. Having spent the better part of the last decade and a half at Treasury Wine Estates and the last four as chief marketing officer at wine brand Penfolds, she is on a mission to evolve Penfolds from a heritage wine house into a […]

By Dianna Dilworth  May 4, 2026

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