Reimagining legacy for a social-led world
The Clorox Company CMO Eric Schwartz sat down with DoorDash’s Glory Linsley for a sharp conversation on what it really takes to modernize a heritage brand in a social led world at our Marketing Leadership Summit during CES, hosted at ARIA Resort & Casino in Las Vegas. The discussion dug into how legacy marketing models are being rewritten in favor of ideas that feel native to culture rather than overly produced, and how brands must rethink internal structures to move faster and stay relevant. From evolving creative instincts to embracing messier, more human storytelling, this session made it clear that earning attention today requires more than tradition.