Verizon brings Bridgerton to its stores - Brand Innovators

Verizon brings Bridgerton to its stores

  • Verizon is giving its fans a chance to live in the world of Bridgerton in advance of the show’s 3rd season premiere this week through an augmented reality promotion. 
  • The activation, which will be in approximately 300 Verizon stores across the country, will give consumers a chance to use an AR filter to transform the store into a lavish, regency-era environment and Queen’s Ball. In the environment, the customer can view themselves adorned in an elegant regency-era outfit. 
  • To deepen the connection, Verizon has partnered with Elizabeth James and Casemate to create exclusive Bridgerton-themed phone cases, which will be available in all the company’s stores nationwide and online. 

“Past seasons of Bridgerton landed in the top three most-watched series of all time on Netflix, demonstrating its broad appeal to consumers across the country,” said Todd Oberstein, head of consumer content marketing and advertising for Verizon Consumer Group. “We believe that content-driven retail activations create a fun experience for customers and an opportunity for our retail teams to engage with consumers in the store.”

The promo also highlights Verizon’s myPlan deals, in which customers can get ad-supported Netflix and Max services together for $10 a month, a 40% savings over other promotions, according to Oberstein. “With Verizon, our customers get access to savings on streaming platforms they love – as well as exclusive and entertaining in-store experiences that (like our offers) they won’t get elsewhere,” he said.   

The company will promote the Bridgerton partnership and exclusive phone cases through retail signage, social media promotion and targeted media campaigns and placements.