Shaping the Future of Marketing Summit

Thursday, May 23, 2024

• 9:00 AM Welcome

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

  Pearl Tam, Vice President of Content & Community, Brand Innovators

  Terry Teague, Senior Director of Admissions and Corporate Partnerships, SMU Global, Online and Continuing Education

  Emcee: Brad McCormick, Strategy Consultant / Marketing Instructor, SMU

• 9:15 AM The Impact of New AI Developments on the Future of Marketing

  Doug Gray, Director, Data Science, Walmart Global Tech

  Sharlene Jenner, Vice President, Engagement Strategy & Marketing Technology, AbelsonTaylor

  Abhi Vyas, Marketing, Digital Personalization, Analytics, Verizon Wireless

  Moderated by: Jerome Rose, GM, Retail and RCG, Microsoft

• 10:00 AM Leveraging Purpose-Driven Marketing and Inclusivity for Brand Impact

  Vanessa Peace, Vice President, Marketing, American Cancer Society

  Moderated by: Susan Ram, Regional Director Brand Partnerships, iSpot

• 10:30 AM Building Brand Relevance & Lasting Loyalty through Innovation and Experiences

  Sara Fang, Brand Marketing Senior Director, Positive Choice Portfolio, PepsiCo

  Maripaz Romero, Vice President of Marketing, TGI Fridays

  Moderated by: Ariff Quli, Vice President, Brand & Agency Sales, Yelp

• 11:05 AM Networking Break
• 11:20 AM Pillow Talk: Brand Building with Celebrity Co-Conspirators

  John Starkweather, Associate Vice President Advertising, AT&T

  Moderated by: Dave Helmreich, Chief Commercial Officer, Innovid

• 11:50 AM Trends and Predictions for the Media Landscape

  Kellie Barnett, Head of Media, Samsung Electronics America

  Jenna Morr, Director of Social Media + Content, Teton Ridge

  Moderated by: Marissa Eddings, Senior Director – Brand, Advertising, Media, 7-Eleven

• 12:30 PM Lunch
• 1:30 PM Dark Patterns

  Edward Fox, Professor of Marketing and Marketing Department Chair, SMU Cox School of Business

• 2:00 PM Exploring Media Strategies & Channels to Reach Consumers

  Hilary Cook, VP, Global Marketing Operations, Marriott

  Christina Pedison, National Media and Partnership Lead, Pizza Hut

  Jaclyn Wyatt, Head of Digital Marketing and Social Commerce, Samsung Electronics America

  Moderated by: Sam Poor, Head of Industry – Technology, Vox Media

• 2:45 PM Top 5 Real, Tough Lessons Learned From TV & Movies to Drive Your Success

  Jaclyn Wyatt, Head of Digital Marketing and Social Commerce, Samsung Electronics America

  Moderated by: Lauren Albin, Regional Sales Director, Locality

• 3:15 PM Networking Break
• 3:30 PM Fireside Chat

  Jonathan Clarkson, Vice President, Head of Marketing, Southwest Airlines

  Moderated by: Susan Ram, Regional Director Brand Partnerships at iSpot

• 4:00 PM Marketing with Purpose & Inclusion: How Brands Can Better Serve Their Consumers

  Alma Alejandro, Marketing Director – Global Intimate Care Brands, Kimberly-Clark

  Noelle Goodman, Director of Direct Marketing for Business, AT&T

  Sarah Groves, Head of Corporate Brand, MoneyGram

  Whitney Magnuson, Senior Director, Social Media, Influencers, and Partnerships, Northwestern Mutual

  Cherice Williams, Director of Brand Innovation – RTD & Strategic Ventures, Beam Suntory

  Moderated by: Will Marenberg, Managing Director, GroundTruth