Marissa Eddings is senior director of brand, advertising, media, in-store marketing, and the in-house creative agency at 7-Eleven, Inc., which includes 7-Eleven’s family of brands: 7-Eleven, Speedway, Stripes, Laredo Taco Company, and Raise the Roost Chicken & Biscuits.
In her role with the world’s largest convenience retailer, she leads the team behind iconic brand moments like Slurpee Day, Bring Your Own Cup Day and more – and has executed groundbreaking brand activations like sending a Slurpee into space, launching the brand’s first online merchandise store 7Collection, and even building a custom car created by the brand’s most loyal fans, aptly named Model 711.
Most recently, Marissa and her team were the brains behind the rebrand of the retailer’s iconic Slurpee drink, the brand’s first-ever music video and ode to Slurpee featuring hip hop star Flo Milli, and the ‘Always Open’ viral collab with football sensation Ja’Marr Chase.
Recent accolades for Marissa include taking home Gold in the 2022 U.S. Effie Awards for the brand’s “Take it to Eleven” campaign, Shorty Awards’ Best Instagram Presence following the brand’s ability to tap into customers’ fandom in car culture, and a DFW AMA’s Marketing Maverick award.
Prior to 7-Eleven, Marissa held roles in brand and marketing at Capital One and American Express. She received her M.B.A. from London Business School and her B.S. in Advertising from University of Texas in Austin. Outside of work, Marissa is a member of the Dallas Regional Chamber’s Leadership Dallas class of 2024 and a Junior League Dallas member.