Bryan Waddell is the Senior Brand Manager for the Hot Pockets brand at Nestlé USA, where he is known for his expertise in partnership and cultural marketing to drive brand relevance.
As Senior Brand Manager for Hot Pockets, Bryan has established successful partnerships with a diverse range of brands and influencers, enabling the brand to stay on the cutting edge of cultural trends and emerging media platforms alike. His work continues to drive significant growth for the brand and has garnered industry recognition for its innovative approach.
Bryan joined Nestlé in 2018, most recently working as the Head of Creators, Gaming, and Esports at Nestlé’s Center for Marketing Excellence. In this position, he implemented an engagement-first approach that shattered performance benchmarks for CPG brands across popular social media platforms such as TikTok, Meta, and Twitch. His work in this area was driven by a deep understanding of cultural trends and a commitment to creating marketing programs that resonated with diverse audiences.
Prior to working at Nestlé, Bryan held leadership roles at various Columbus-based marketing agencies, working with some of America’s largest brands including Häagen-Dazs Ice Cream, Major League Soccer, REI, Chili’s, Dave & Buster’s, Pizza Hut, Victoria’s Secret, EXPRESS, Bath and Body Works, Red Robin, Kroger, and Wendy’s. He served as COO for Civitas Marketing and was the Creative Technologies Director for Artists with Machines.
Bryan holds a Bachelor of Fine Arts degree in Studio Arts from Kent State University and an MA in Emergent Digital Practices from the University of Denver. He also serves on the Board of Directors for the Pediatric Brain Tumor Foundation, focusing on the organization’s overall growth and digital expansion.
About Nestlé
“Nestlé USA is committed to unlocking the power of food to enhance quality of life for everyone, today and for generations to come. The company’s food and beverage portfolio includes some of the most recognizable brands in the United States including Coffee mate, DiGiorno and Nestlé Toll House as well as category disruptors such as Sweet Earth, and are in nearly every home in the country. Nestlé USA also boasts the largest coffee portfolio in the U.S., including Nescafé and Nestlé Starbucks Coffee. Nestlé USA is part of Nestlé S.A. headquartered in Vevey, Switzerland — the world’s largest food and beverage company, which has been named among “The World’s Most Admired Food Companies” by Fortune magazine for twenty-five consecutive years. For more information, visit nestleusa.com.