Patti Ziegler is a senior marketing and business leader with deep expertise in consumer-packaged goods, brand building, e-commerce, and digital transformation. She previously served as SVP, Chief Marketing Officer and Business Unit Lead at The Scotts Miracle-Gro Company, where she oversaw strategic business operations and marketing for iconic brands including Scotts, Miracle-Gro, and Ortho, leading a 200+ person organization with full P&L responsibility across North America.
Earlier, as Scotts’ first Chief Digital Officer, she pioneered the company’s e-commerce strategy, rapidly scaling Amazon revenue from $25M to $450M while building new digital, social, and marketing technology capabilities. Today, Patti serves as Chief Marketing Officer at The Shipyard, where she leads the agency’s marketing strategy and brand growth. Her career also includes leadership roles at top marketing agencies supporting global CPG brands such as Kraft, Abbott Nutrition, Coca-Cola, Nestlé, Dean Foods, and Sam’s Club.