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Everyday, I hear three words on repeat from marketers: acquisition, nurturing, retention. The interesting thing is they are often spoken about in silos rather than as components of a total process that is in some parts linear and in other parts cyclical. Today’s leading-edge marketers are the ones speaking about the total Customer Lifetime Experience. …

Mondelēz International, Inc. entered into an agreement with online content purveyor NowThis News that sees the snack manufacturer establishing a “digital newsroom” at NowThis in New York. Dubbed Blink Studios, the new unit is designed to make Mondelēz more nimble in responding to market factors and real world events, providing access to 24/7 production facilities …

“The future of business begins with…you!” That says Altimeter Group principal analyst Brian Solis, sharing a peek from his new report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences,” from the stage of Brand Innovators Austin. The Altimeter report, just released and available for download, represents …

“She’d be great for the role, but I’m concerned that she seems to job hop every few years.” “He’s the perfect candidate. The only red flag for me is he seems to change jobs every couple of years.” “I love her experience, but she doesn’t seem to stay at one place very long.” I’ve heard …

Tomorrow the curtain is raised on the digital future, at Brand Innovators Future of Television. The daylong digital learning summit is one of the first official events at the brand new Microsoft Techology Center in Times Square. Speakers include American Express VP US Media Jill Toscano, Estée Lauder VP Global Digital Marketing Meryl Truffelman Macune …

Avoiding cookies will do more than cut calories, it has resulted a mobile ad tracking platform that is superior to that which is commonly used on the worldwide web, according to Anthony Iacovone, co-founder and CEO of AdTheorent, a leading platform for real-time bidding in the mobile environment. Because it doesn’t rely on cookies, which …

A few weeks ago, the W2O Group held its fourth annual PreCommerce Summit on the Thursday before SXSW Interactive kicked off. The day-long event was packed with smart business people, short presentations and a whole lot of networking. Given the fact that only so many people can actually attend these events in person, we made …

Rollicking Tongies! KISS frontman Gene Simmons and sassy swingers The Pointer Sisters rocked the house at the inaugural Tongie Awards ceremony, a brand ad competition sponsored by Santa Monica-based creative agency Tongal. Tongal has created a unique niche for itself, building a global community-sourced platform for content that matches brands with talent. This first kudofest, …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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