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David Rubin has left his longtime berth at Unilever to pursue his interests at social firm Pinterest. Rubin, who was VP, Brand Building, U.S. Hair, at Unilever, joins Pinterest as Head of Brands. “He will lead Pinterest’s global brand marketing, helping define the company’s brand strategy, identify key audiences and manage its marketing initiatives,” the …

The brightest stars of the brand universe will shine from a single stage July 17 at Brand Innovators Content Marketing in San Francisco, at Bloomberg West on the Embarcadero. Mondelēz International media maestro Bonin Bough, AT&T marketing maverick Kirk Heinlein, First Republic Bank advertising auteur Emmi Lim and CMOs Soren Mills of Newegg and SurveyMonkey’s …

By eliminating some of its color, Coca-Cola cans could become greener. Design studio Ryan Harc created concept packaging for a colorless can design that eliminates toxic manufacturing materials while retaining elements of the brand. The can will reduce the cost of recycling and pollution. Ryan Harc designed the can with a convex logo as an …

The leading marketing minds in the Detroit area gather today at the Brand Innovators Made in America Summit, taking place at the Ford Conference & Event Center in Deaborn. Dave Engbers of Founders Brewing Company, Craig Turnbull of the Detroit Red Wings, Matt Cardwell of Quicken Loans and Bobby Stephens of Buckfeet are just some …

Innovative new brands that prove the spirit of entrepreneurship is alive and well in America are the basis of the 2014 Brand Innovators Made In America Top Brands To Watch. This second annual celebration of achievement spotlights 10 new brands that have made a mark, surmounting the odds to establish themselves in a demanding consumer …

Digital spending will exceed TV spending, one-click lifetime purchases coming soon!, wearables and increased focus on mobile millennials and “dad” buyers — these are just some of the trends identified by the market leaders who made the cut as “Brand Innovators 40 Under 40 Class of 2014.” “Digital spending will exceed TV spending. The tipping …

Brand Innovators today announced its Brand Innovators ‘40 Under 40 Midwest’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working throughout the Midwestern United States. This year’s were announced today, June 19, at a special ‘40 Under 40′ celebration at the Brand Innovators Digital Transformation and Managing Innovation, hosted …

As mobile purchases continue to grow, online sales leader Amazon has debuted a new smart phone geared to enhancing the shopping experience. Introduced yesterday at an Amazon media event in Seattle, the Fire Phone offers “Dynamic Perspective” that will allow for a tilt-based 3D perspective that will enable easy viewing of items from different angles. …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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