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Can a button-down analytics program app be the means of unfettering the wildest creative imaginings of the marketing department? The answer, surprisingly, may be yes, and most certainly is if the question is being posed to SAP Senior VP and General Manager, Big Data, Irfan Khan. Speaking at a recent Brand Innovators Big Data summit …

It wasn’t so long ago that real-time bidding (RTB) changed the way we think about display advertising. The ability to go from blindly running banners across a website to targeting individuals in real-time turned display advertising from an art into a science – or at least something approximating a science. And so it was probably …

Ed Martin has exited Hershey to assume Chief Marketing Officer duties at Zaycon Foods, the Spokane, WA-based farm-fresh firm. Martin was most recently Director of Mobile Marketing for The Hershey Company, and has also held senior positions at Coca-Cola, The Kellogg Company, Citi and Ford. “Ed has worked with leadership in nearly every sector I …

Of late, I’ve had a string of familiar in-store shopping experiences. I’d like X. I’d like X in color Y. I’d like X in color Y and size Z. The person helping me comes out from the back room with a disappointed look on his or her face and says, “I’m sorry, we don’t have …

  Big data — it’s not just a technological challenge, it’s a cultural challenge, according to SAP Chief Marketing Officer Jonathan Becher. In a keynote presentation at the Brand Innovators Big Data Summit at SAP Global Marketing in New York last month, Becher noted that the technological explosion that has triggered leaps in data collection …

Brand Innovators, the leading community for Fortune 500 marketers, launches its 2014 event series with an information-packed summit at Bloomberg West, on Pier 3, in San Francisco. Guest speakers include John Koller is Vice President, Platforms Marketing, Sony PlayStation and Sony Computer Entertainment of America (SCEA); Ross Halleck, Founder and CEO of Halleck, Inc. and …

Paul Marcum has joined Bloomberg Media Group as Head of Global Digital Innovation, a newly created position. Marcum heads to his new berth from GE, where he was Director of Global Digital Marketing and Programming. At Bloomberg, he will focus on developing commerce opportunities, strategizing and implementing creative ideas with profit potential across the entire …

On January 6, nearly 100 brand marketers joined representatives from cutting edge technology firms to kick-off the 2014 International CES in Las Vegas. A lively cocktail hour preceded the sit-down dinner at the Country Club restaurant at the Wynn Hotel. The Altimeter Group’s Brian Solis was the guest speaker. AOL, Ahalogy, Microsoft, Kargo, NewsCred, and …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • Developing mktg, social, & customer service without tying it to customer experience is a recipe for failure.
    • Customer Experience goes hand-in-hand with Value, Loyalty and Return on Relationship.
    • Reach Millennials via search, social, mobile... it's all about multichannel and relevancy.
    • RT : Sphere Of Influence: explains Return on Relationship http://t.co/vA6Kk8TTDr
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