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Innovative new brands that prove the spirit of entrepreneurship is alive and well in America are the basis of the 2014 Brand Innovators Made In America Top Brands To Watch. This second annual celebration of achievement spotlights 10 new brands that have made a mark, surmounting the odds to establish themselves in a demanding consumer …

Digital spending will exceed TV spending, one-click lifetime purchases coming soon!, wearables and increased focus on mobile millennials and “dad” buyers — these are just some of the trends identified by the market leaders who made the cut as “Brand Innovators 40 Under 40 Class of 2014.” “Digital spending will exceed TV spending. The tipping …

Brand Innovators today announced its Brand Innovators ‘40 Under 40 Midwest’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working throughout the Midwestern United States. This year’s were announced today, June 19, at a special ‘40 Under 40′ celebration at the Brand Innovators Digital Transformation and Managing Innovation, hosted …

As mobile purchases continue to grow, online sales leader Amazon has debuted a new smart phone geared to enhancing the shopping experience. Introduced yesterday at an Amazon media event in Seattle, the Fire Phone offers “Dynamic Perspective” that will allow for a tilt-based 3D perspective that will enable easy viewing of items from different angles. …

David Teicher has been named Editor and Chief Content Officer for Brand Innovators, in which capacity he will manage content at Brand-Innovators.com and contribute thought leadership to the 30-plus live summit programs and dozens of special events Brand Innovators produces annually. Teicher joins following a stellar four-year run at Advertising Age, where he was Senior …

The days of the 80/20 rule are over. Retailers can no longer rely on 20 percent of customers to bring in 80 percent of their sales. The Internet has irreversibly put the power into the hands of the customer, providing transparent, easy access to a world of choices. Now, a new marketplace has evolved. Competing …

A lot of fuss is made about the complexity of digital advertising, thanks in large part to the alphabet soup that is the tech ecosystem supporting the whole business. But even advertisers who can see past all of that are confronted with another layer of intricacy: Multi-general advertising. For the first time in history, we …

As mobile purchases continue to grow, online sales leader Amazon has debuted a new smart phone geared to enhancing the shopping experience. Introduced today at an Amazon media event in Seattle, the Fire Phone offers “Dynamic Perspective” that will allow for a tilt-based 3D perspective that will enable easy viewing of items from different angles. …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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