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Volvo and Grey Advertising drove off with high honors at the first half of the 62nd Cannes Lions Festival of Creativity in France, where themes of female empowerment and practicality ruled. And in a surprise twist, it was Google’s Cardboard technology — with nary an agency attached — that generated the early frisson. In contrast …

The biggest challenge in the workplace today is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are …

On June 9th, more than 100 senior brand marketers from Fortune 500 companies across the Northeast will gather at GILT’s New York headquarters to discuss the Future of Retail, Commerce, and Consumer Experience, on Day 2 of Brand Innovators Brand Week New York, a five-day series of events that tackles everything from today’s biggest trends …

Next week, brand marketers from across the Northeast will gather in New York City for an incredible lineup of events that celebrate some of the world’s greatest brands — based in and around New York — and the consumers who love them, at Brand Innovators Brand Week New York. Over five days, from June 8-12, …

NEW YORK, June 2, 2015 – Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries, today announced its fourth annual list of “40 Under 40” brand marketers in the Eastern U.S. The group will be honored during a VIP reception at Pernod Ricard USA headquarters on the evening of Monday, …

NEW YORK, May 28, 2015 – Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries, today announced its lineup for the inaugural Brand Week New York, June 8-12. The weeklong event at sites around the Big Apple, will feature brand marketing thought leaders discussing major trends disrupting and transforming the …

Welcome to the third installment of my series on senior ad tech marketing jobs. In the first installment of this series, I responded to Marc Grabowski, CEO at Iris Mobile, who wrote a great piece on why it can be hard to find a VP of marketing who can do it all. In the second …

Brand Innovators today announced its Brand Innovators ‘40 Under 40 Midwest’ Class of 2015, recognizing the 40 most innovative brand marketers under 40 years old working throughout the Midwestern United States. This year’s were announced today, May 4, at a special ‘40 Under 40′ celebration at Brand Innovators Mega-Trends, hosted by MillerCoors at the company’s …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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