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How to Honor Women in Marketing? Keep Asking the Hard Questions   NEW YORK, September 16, 2019—Brand Innovators is thrilled to unveil the 2019 class of Brand Innovators’ Top 100 Women in Brand Marketing and Women to Watch. But do we really still need to single out women and acknowledge their successes? Can’t we just treat …

We are thrilled to unveil the 2019 class of Brand Innovators’ Top 100 Women in Brand Marketing and Women To Watch. But do we really still need to single out women and acknowledge their successes? Can’t we just treat them as, you know, people? Hard as it is to say in 2019, there are still …

It’s not like we need a special invitation to come to Los Angeles, one of the world’s most irrepressibly sparkling cities. In addition to the beach, the restaurants and that evergreen Hollywood Walk of Fame, nerds like us love coming there because we can spark deep conversations about the collision of media, entertainment and brand …

For a business, profit keeps the lights on but purpose makes it all matter. A clear sense of purpose can demonstrate to employees why they get up for work every day and can signal to customers (current and prospective) what a brand stands for in a meaningful way. This is of special note in an …

 by Administrator How important is it to gain the benefits of aggregating and analyzing your marketing performance data from various channels? How would you rate your organization’s ability in this area? These are the type of questions we asked digital marketers in a survey we recently conducted with Origami Logic. Today, in conjunction with Origami …

By Gavin O’Hara, Global Social Media Publisher, Lenovo I had the privilege of speaking at a Brand Innovators marketing summit for the third time. This one was at Kellogg’s World Headquarters in Battle Creek, Michigan. Here’s what I learned while I was there. * Corn Flakes were invented when W.K. Kellogg accidentally spilled liquefied corn …

By Ben Plomion, SVP, GumGum Did you catch the wave? Promotional materials for the recent Brand Innovators Mega-Trends summit held during Brand Marketing Week in New York showed a drawing of a surfer riding an illustrated wave made up of all kinds of digital stuff (the Facebook logo, WiFi and @ symbols, line drawings of …

by Evan Neufeld Since the inception of loyalty programs more than century ago, much has changed in the way consumers interact with companies and how companies work to foster consumer loyalty. In an increasingly cross-platform world, the fight for customer loyalty has exploded into a 24/7 endeavor. Many would suggest that customer relationships and loyalty …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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