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If all you have time for is one sentence, here it is… I was 8/10. If you have even more time, thanks. Before we start the analyzing, I want to provide a few pieces of context. A few years ago I started offering predictions in the marketing, advertising and technology space. These predictions would come …

Is the power to predict the sexiest job in the 21st century? According to the Harvard Business Journal and Fortune magazine, a career as a data scientist is “the” job to have in the 21st century, underscoring a high demand for a talented, qualified STEM (science, technology, engineering, and mathematics) workforce. Colleges and universities are …

Imagine a swarm of zombies loosed on Madison Avenue. Only you don’t have to imagine — it’s real! Global advertisers will lose an estimated $6.3 billion globally to bots in 2015, according to a newly released study by cyber security firm White Ops that attempts to quantify ad fraud. The problem is computer malware — …

Facebook’s latest moves with Atlas ad serving highlight a hard trend that is emerging in digital marketing and will accelerate in coming years. The industry is beginning to obsess over the right vendors for the right reason. Facebook’s latest ad technology illustrates a shift in marketer focus towards players who have cemented direct relationships with …

For the first time, more than half the online sales associated with the Thanksgiving holiday shopping spree were transacted via mobile, according to a report released today by IBM Digital Analytics. IBM reported strong online and mobile sales for Cyber Monday 2014, capping a record five-day span for holiday shopping, based on consumer transaction data …

You’d think there would’ve been more people like me at the Brand Innovators “mega-trends” in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies. So what was a B2B marketer like me doing there? I wanted a glimpse into the future of B2B …

Prognosticators, from eMarketer and Forrester to Business Insider, agree that we are on the cusp of an explosion in demand for Programmatic Advertising, that mix of systems, rules, and algorithms used to automate and optimize the purchase and delivery of data-driven, targeted, and relevant ads to consumers. This explosion has created a host of questions …

JWT’s ‘The Future of Payments & Currency’ Trend report explores new ways to pay and rise of alternative currencies. The report examines how the concept of currency is evolving as bitcoin and other new forms of value exchange gain steam, and details the array of new ways to pay merchants and peers. It also includes …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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