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by Ted Rubin Everybody’s talking about customer experience these days, but how many companies actually follow through to ensure that their customers are getting the best experience possible? And how are they doing that? Everybody’s heard the mantra, “You’ve got to think like the customer,” but unless you embed that into your company culture, and …

by Ted Rubin You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers and connections, but we have to listen to make it work. So I’ve been very pleased to see that social listening is (finally) getting some …

What the car business can teach the rest of us about selling technology features. Until now, auto brands have mostly churned out commercials full of expansive landscapes and soothing voice-over narration. These ads often look great, but they also tend to blur together. If there’s one missing element, it’s an engaging look at what consumers …

Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. He sat down with Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston to discuss how brands can nurture relationships on social media. Maggie Schneider Huston: What’s the best way for B2B companies to build relationships on social media? …

On November 18th, Senior Brand Marketers from fortune 500 companies across London will gather at Spotify’s HQ for Brand Innovators Content Marketing London, discussing the evolution of the concept and how it can influence consumer engagement and drive sales. In advance of his keynote and panel discussion, Brand Innovators spoke with Mondelēz International’s Senior Manager …

Brand Innovators has announced its Brand Innovators ‘40 Under 40 South’ Class of 2015, recognizing the 40 most innovative brand marketers under 40 years old working in the Southern region of the United States. This year’s winners will be acknowledged the evening of November 10, at a special ‘40 Under 40′ celebration during Brand Innovators …

On a daily basis, we buy into brands as consumers, for their product benefits, the values they represent and what they say about us, as people, if we consume them. Businesses that sell us such brands, typically have smart CEO’s, who stay on top of metrics and indicators to know how their brand and business …

The Visual Web is all around us. It empowers consumers to make decisions. Studies have shown consumers interpret the meaning of images faster than words and they spend significant amounts of time and money to engage with images and videos, both as creators and users. But few, if any, have attempted to define the current …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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