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There’s a widely held belief in the marketing world that what you knew two years ago is no longer true today. I beg to differ. I believe that marketing, at it’s core, is about one thing and one thing only: communicating your value proposition to the right person in the right way. Strategies, tactics, and …

Brand Innovators has announced its Brand Innovators ‘40 Under 40 West’ Class of 2015, recognizing the 40 most innovative brand marketers under 40 years old working West of Chicago. This year’s winners will be acknowledged the evening of July 13, at a special ‘40 Under 40′ celebration during Brand Innovators Brand Week San Francisco. Earlier …

Brand Innovators, a leading producer of conferences for the marketing, advertising and emerging technology industries, today announced its lineup for Brand Week San Francisco, July 13-17. The weeklong event at sites around the San Francisco, will feature brand marketing thought leaders discussing major trends disrupting and transforming the marketing and media industries. A special reception …

Results from a further five Cannes Lions sections saw the theme of female empowerment continue, with Procter & Gamble campaigns for Whisper “Touch the Pickle” and Always “#Like A Girl” bounding off with top honors. Results from a further five Cannes Lions entry sections were revealed last night, midway through the weeklong fest that concludes …

Volvo and Grey Advertising drove off with high honors at the first half of the 62nd Cannes Lions Festival of Creativity in France, where themes of female empowerment and practicality ruled. And in a surprise twist, it was Google’s Cardboard technology — with nary an agency attached — that generated the early frisson. In contrast …

The biggest challenge in the workplace today is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are …

On June 9th, more than 100 senior brand marketers from Fortune 500 companies across the Northeast will gather at GILT’s New York headquarters to discuss the Future of Retail, Commerce, and Consumer Experience, on Day 2 of Brand Innovators Brand Week New York, a five-day series of events that tackles everything from today’s biggest trends …

Next week, brand marketers from across the Northeast will gather in New York City for an incredible lineup of events that celebrate some of the world’s greatest brands — based in and around New York — and the consumers who love them, at Brand Innovators Brand Week New York. Over five days, from June 8-12, …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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