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by , | Brand Approved | 5/17/2012 | Uncategorized
Two months ago we asked Kraft Foods to dish out their recipe for successful content marketing. Since then more and more marketers have been requesting additional perspective from fellow leading advertisers. Therefore, we decided to interview three more Fortune 500 companies that appear to be effectively running part of their organizations as publishers. First we …
by , | Brand Approved | 5/16/2012 | Uncategorized
Two months ago we asked Kraft Foods to dish out their recipe for successful content marketing. Since then more and more marketers have been requesting additional perspective from fellow leading advertisers. Therefore, we decided to interview three more Fortune 500 companies that appear to be effectively running part of their organizations as publishers. First we …
by , | Brand Approved | 5/9/2012 | Uncategorized
During his keynote at last month’s Brand Innovators Television Summit, Evan Shapiro announced that he was transitioning from his role as President of IFC and Sundance Channel to become President of Participant Media’s newly created television division. In his new position (which he just started this week), Shapiro will be charged with the conception, development …
by , | mark_risis | 4/17/2012 | Uncategorized
The best way to describe why Television is still, and will continue to be, the most powerful media in human history regardless of the plethora of recently developed devices or platforms for TV delivery and consumption is as follows – “TV is not the act of watching something; it is the emotional engagement the audience …
by , | My Company Name | 4/11/2012 | Uncategorized
On March 29th, Devaraj Southworth, VP of Online and Mobile Partnerships, joined the Brand Innovators E-Commerce panel, “Mobile, Mobile, Mobile,” at the Crosby Street Hotel in NYC. Jason John, Sr. Director of Online, Mobile & Social Marketing at Gilt Groupe moderated the discussion, covering best practice, case studies, and how major brands are leveraging the …
by , | Brand Approved | 4/11/2012 | Uncategorized
Mark Bonchek, SVP of Communities and Networks for Sears Holdings, has been a pioneer in social engagement since the 1990s when he received the first Ph.D. granted by Harvard on the subject of social media. Since then he has worked with organizations ranging from IBM to The Economist to the U.S. Department of Education. His …
by , | Brand Approved | 3/22/2012 | Uncategorized
L’Oréal USA was motivated and inspired by the Tesco Wall and the use of QR codes and now SnapTags to support mobile commerce. Last month passengers in New York City found “Shop The Look” icons in a fleet of m-commerce-enabled Taxi Shops to instantly buy Lancôme and Yves Saint Laurent beauty products while riding through …
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by Brandon Gutman
Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.
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Earlier this week we profiled digital marketing execs from General Mills and GE on how they’re running their organizations like publishers. For our third and final installment in this series on content marketing, we sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at Sears Holdings and Gilad de Vries from …