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Prognosticators, from eMarketer and Forrester to Business Insider, agree that we are on the cusp of an explosion in demand for Programmatic Advertising, that mix of systems, rules, and algorithms used to automate and optimize the purchase and delivery of data-driven, targeted, and relevant ads to consumers. This explosion has created a host of questions …

JWT’s ‘The Future of Payments & Currency’ Trend report explores new ways to pay and rise of alternative currencies. The report examines how the concept of currency is evolving as bitcoin and other new forms of value exchange gain steam, and details the array of new ways to pay merchants and peers. It also includes …

Well, extra time (possibly the biggest barrier), money (but really not much) and people. With social media being so time intensive, and best results coming from directly being involved, the barriers to entry get higher as a business gets smaller, but not insurmountable for those willing to put in the time, especially since it can …

Kim, the heroine of everyone’s favorite marketing saga, which we’ve been sharing in installments for the past year, is back. While Kim is a fictional character, she’s based on the very real marketers we meet every day, and like those marketers, she’s always facing exciting, if sometimes stressful, new challenges. Kim, as you might recall, …

Brand Innovators today announced its Brand Innovators ‘40 Under 40 West’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working West of Chicago. This year’s winners will be acknowledged this evening, October 23, at a special ‘40 Under 40′ celebration at San Francisco’s Walt Disney Family Museum, where Brand …

Shopping destination Gilt.com announced today the appointment of Clay Cowan to Chief Marketing Officer. Cowan will join Gilt on November 10, 2014, reporting to CEO Michelle Peulso. Cowan joins from Starwood Hotels and Resorts, the world’s most global high-end hotel company, where he most recently served as the SVP of Global Digital, responsibile for global …

Music powerhouse Clear Channel has consummated its digital engagement, wedding its roster of ad-supported consumer services under a new name, iHeartMedia. The re-branding reflects the 21st century achievements of a company named for 20th century technology, explained company Chairman and CEO Robert Pittman, noting “when I look at iHeart and digital, it’s the core of …

I was on Tinder, for a week. Yes, I’m married. Don’t worry, it was an approved experiment. Let me take a half-step back. Every month I pick 1 new social platform to experiment with. In the past that’s lead to a month with Vine, EyeEm, SnapChat and others. The month I spend with a platform …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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