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By Gavin O’Hara, Global Social Media Publisher, Lenovo I had the privilege of speaking at a Brand Innovators marketing summit for the third time. This one was at Kellogg’s World Headquarters in Battle Creek, Michigan. Here’s what I learned while I was there. * Corn Flakes were invented when W.K. Kellogg accidentally spilled liquefied corn …

By Ben Plomion, SVP, GumGum Did you catch the wave? Promotional materials for the recent Brand Innovators Mega-Trends summit held during Brand Week in New York showed a drawing of a surfer riding an illustrated wave made up of all kinds of digital stuff (the Facebook logo, WiFi and @ symbols, line drawings of computers …

by Evan Neufeld Since the inception of loyalty programs more than century ago, much has changed in the way consumers interact with companies and how companies work to foster consumer loyalty. In an increasingly cross-platform world, the fight for customer loyalty has exploded into a 24/7 endeavor. Many would suggest that customer relationships and loyalty …

by Evan Neufeld Never have so many talked so much about a topic so little quantified as the marketing organization of the future. There are many airy proclamations of big, vague changes lying ahead as marketing organizations evolve to deal with developing trends such as the increase of programmatic buying, the growth of native advertising, …

by Ted Rubin Everybody’s talking about customer experience these days, but how many companies actually follow through to ensure that their customers are getting the best experience possible? And how are they doing that? Everybody’s heard the mantra, “You’ve got to think like the customer,” but unless you embed that into your company culture, and …

by Ted Rubin You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers and connections, but we have to listen to make it work. So I’ve been very pleased to see that social listening is (finally) getting some …

What the car business can teach the rest of us about selling technology features. Until now, auto brands have mostly churned out commercials full of expansive landscapes and soothing voice-over narration. These ads often look great, but they also tend to blur together. If there’s one missing element, it’s an engaging look at what consumers …

Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. He sat down with Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston to discuss how brands can nurture relationships on social media. Maggie Schneider Huston: What’s the best way for B2B companies to build relationships on social media? …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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