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The Visual Web is all around us. It empowers consumers to make decisions. Studies have shown consumers interpret the meaning of images faster than words and they spend significant amounts of time and money to engage with images and videos, both as creators and users. But few, if any, have attempted to define the current …

What is your strategy for [fill in the blank] in 2016? – Social – Mobile – Internet of Things – CRM – Omnichannel – Adtech/Martech – eCommerce – Big data – DCX/CX – 3D printing Brand innovators everywhere agree anything to do with mobility is the highest priority [63%] according to a recent global study …

There’s a widely held belief in the marketing world that what you knew two years ago is no longer true today. I beg to differ. I believe that marketing, at it’s core, is about one thing and one thing only: communicating your value proposition to the right person in the right way. Strategies, tactics, and …

Brand Innovators has announced its Brand Innovators ‘40 Under 40 West’ Class of 2015, recognizing the 40 most innovative brand marketers under 40 years old working West of Chicago. This year’s winners will be acknowledged the evening of July 13, at a special ‘40 Under 40′ celebration during Brand Innovators Brand Week San Francisco. Earlier …

Brand Innovators, a leading producer of conferences for the marketing, advertising and emerging technology industries, today announced its lineup for Brand Week San Francisco, July 13-17. The weeklong event at sites around the San Francisco, will feature brand marketing thought leaders discussing major trends disrupting and transforming the marketing and media industries. A special reception …

Results from a further five Cannes Lions sections saw the theme of female empowerment continue, with Procter & Gamble campaigns for Whisper “Touch the Pickle” and Always “#Like A Girl” bounding off with top honors. Results from a further five Cannes Lions entry sections were revealed last night, midway through the weeklong fest that concludes …

Volvo and Grey Advertising drove off with high honors at the first half of the 62nd Cannes Lions Festival of Creativity in France, where themes of female empowerment and practicality ruled. And in a surprise twist, it was Google’s Cardboard technology — with nary an agency attached — that generated the early frisson. In contrast …

The biggest challenge in the workplace today is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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