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by , | johng | 5/22/2013 | Uncategorized
Put forty brand marketers in a room tonight and you’ll find forty different takes on how to use digital marketing. Make them all under 40 years old and you have a group that has spent all their adult years online. As budgets increase and the merge into “one media” accelerate, every brand is finding its …
by , | johng | 5/21/2013 | Uncategorized
There’s the brand promise and then there’s brand history. At high-end beauty brand Tatcha, the company has managed to blend both concepts into a unique business model and intriguing consumer experience. In fact, add the concept of brand “intrigue” and you have one of the more well-designed and targeted brands in the $10 billion e-commerce …
by , | johng | 5/20/2013 | Uncategorized
A lot of brands talk a good game about helping small businesses. Rapid Financial Services, is putting their money where their brand is. Tuesday May 21 will mark the launch of the first national television campaign for the eight-year old provider of short-term capital to small businesses. It will be integrated into the brand’s digital …
by , | johng | 5/20/2013 | Uncategorized
Admit it. You don’t think of Mall Of America as a brand. A collection of retailers, maybe. A real estate property, sure. Maureen Bausch would like you to think otherwise. “We have a brand and a brand promise,” says the Executive Vice President Business Development for Mall of America. “The Mall is a place for …
by , | johng | 5/17/2013 | Uncategorized
Take a look at some of the high-profile presenters at the Brand Innovators E-Commerce Summit form this week, and you will see a trend. Aside from a focus on user experience, data and social media, brands are pushing the edges of the business model. Brands are still based on a simple business proposition but engaging …
by , | johng | 5/16/2013 | Uncategorized
Sam Martin comes from the consumer packaged goods business where one percentage point of market share can take a month of detailed marketing planning for millions of dollars in sales and gallons of sweat equity. Imagine the opportunity he now sees in a market that only has 56 percent product penetration. As Timex Senior Brand …
by , | johng | 5/15/2013 | Uncategorized
Read the press reports and you might think the short-term prospects for e-commerce are centered on taxes. Check the numbers and the brands involved and you see a different story. E-commerce marketing over the next year will be driven by optimizing the user experience and efficient use of consumer data. The overall numbers for e-commerce …
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by Brandon Gutman
Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.
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It is shaping up to be a very good Q2 at Michelin. On April 26, it won the Silver Award in the Transportation category at the 2013 Edison Awards honoring the “best in innovation and excellence in the development of new products and services.” On May 3, it was named to the 2012 Top Global …