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CMO of the Week: Crayola’s Victoria Lozano
 5 days ago

CMO of the Week: Crayola’s Victoria Lozano

Crayola may be 120 years old, but it’s never been more alive and well. The company has 99% brand awareness in the US, 89% awareness among kids and is No. 18 most recognizable product by smell, according to brand metrics. Even though the company has endured through many generations, the challenge is still to maintain […]

By Dianna Dilworth  May 6, 2024

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Backstage with Toyota || Interviewed by Teton Ridge

We went backstage with senior-leaders at our Sports Marketing Upfronts during Super Bowl LVIII. Some of our key partners had a chance to sit down with Fortune 500 brand leaders to secure meaningful insights and predictions. Now, check out this interview with Toyota and Teton Ridge!

Featuring: Dedra DeLilli, Group Manager, Sponsorship Marketing / Head of Sponsorships, Toyota North America, and Deirdre Lester, Chief Executive Officer, Teton Ridge!

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CMO of the Week

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