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Dodge – a brand that likes to flex its muscle cars – upends that tradition with its summer campaign for the New 2014 Dodge Dart. The result is a testosterone-fueled send-up of male stereotypes that is hilarious and sly, ticking things up a notch in what is still a relatively new format: content marketing series. …

Content marketers who have gotten comfortable with the concept of native advertising may find their world rocked by a new app called AdDetector that flags sponsored content with a flame-red in-your-face banner message. Created while off-the-clock by Google engineer Ian Webster, it’s being offered as a free plug-in for Firefox or Chrome and works with …

There is no shortage of lists outlining how to create great content. But the truth is, great content is both art and science. And while, the checklist approach to quality ensures that content is on “brand” it doesn’t mean it’s high quality. Focus groups and copy testing are designed to help predict performance, but if …

The Wall Street Journal began reporting earlier this month that Procter & Gamble would divest of 100 brands. Then the venerable news pub named names, with Ivory soap, Duracel batteries and the Cheer and ERA detergents potentially on the chopping block, according to a story on the pub’s

“Whoever tells the best stories goes home with the most marbles,” says Jeremy Waite, yarn-spinner extaordinaire. Waite, who is also Head of Digital Strategy, EMEA, at ExactTarget/Salesforce.com, and will be a keynote speaker at Brand Innovators Content Marketing London on November 11, recently published his list of the “7 Models of Storytelling for Brands.” Based …

The Coca Cola Company is upping its caffeine quotient, acquiriing a 16.7% stake in Monster Beverage for $2.15 billion. Monster is the largest manufacturer of energy drinks in the U.S., and uniting with the nation’s largest soft drink supplier is an agreement in which analysts see numerous benefits, for both sides. Monster stock rose 22% …

Mobile commerce, while appreciated by brands, is still underestimated, according to mCommerceDaily editor and collumnist Chuck Martin, who says “the influence of mobile in-store purchasing remains under the covers.” Writing in his MobileShopTalk column, Martin cites statistics that show that among digital sales in July, 69% were non-mobile, while 31% were via mobile. However, Martin …

I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime. These magical moments are what create the value we receive out of …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Great post... 6 Top Old School Social Media Services I Still Use Today http://t.co/DoMWkpZ7re via
    • Consider it supported, ... RT : would you consider supporting my campaign? https://t.co/EcBoKYMeVv
    • Give consumers ongoing chances to interact with you and your brand, so they feel connected and see your human side.
    • Your content serves no purpose if it’s not being effectively marketed to those you want to see it.
    • Mktg & Pavlov's Dog... people do not react like dogs anymore, more like cats... they come when & if they feel like it.
    • Stop thinking merely Networking and go beyond by building community.
    • Dodge Engages Shtick Shift “Don’t Touch My Dart.”... http://t.co/WrQHU6GX9b
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