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The explosive growth in social media has forever changed the way marketers do business. We live in a world where social is integrated everywhere — TV, mobile, digital, print, live events and more — serving as a driving force for human interaction. There are more than 1.7 billion active users across Facebook, Twitter and LinkedIn …

In today’s complicated media landscape, the content crush is relentless. Tech start-up inPowered has come up with a way to help brands leverage third-party expertise through sharing. “Promoted content that contains third-party affirmation is clearly the most effective type of earned media,” inPowered Co-Founder and CEO Peyman Nilforoush says. inPowered has come up with its …

Since seguing over to PayPal from Coca Cola in August, Lee Roth has been gearing up to spread the story of PayPal around the world. As Senior Director and Head of Advertising, Media and Agencies at PayPal, Roth is working closely with PayPal Global Brand & Communications Officer Christina Smedley to implement the most aggressive …

Everyone seems to be talking about dark social. The term, coined by Alexis Madrigal in an article in The Atlantic, refers to social traffic from previously untrackable sources, such as links shared via emails, messaging apps, and some mobile applications. This is opposed to traffic from open social platforms – Facebook, LinkedIn, Twitter, etc. – …

With over 332 million users worldwide, LinkedIn is easily one of the most powerful social media platform on the planet. However, I’m often surprised to hear that many companies fail to capitalize on using the service as part of their marketing strategy. Which is really disappointing, considering the vast opportunities that exist to connect with …

Some are proclaiming that the future of the Consumer Electronics Show will belong to marketers and it’s easy to see why: connected homes and gadgets are here, and that means lots of new opportunities to reach consumers at their best moments. Automated micro brew appliances that can download craft beer recipes from the web and …

With every new year comes a landslide of predictions to guide us into the new year. As the year unfolds, rarely do such transformative trends align neatly with the calendar. That said, I was asked to present my thoughts on what lies ahead at Brand Innovators Mega Trends @CES in Las Vegas earlier this month. …

Today is the last day Google Glass Explorer Edition will be available. The company on January 15 announced it was pulling the plug on its Explorer Program, which it described as an “open beta” outreach to consumers. After just under 3 years, the experimental Glass program did ignite a lot of excitement in the wearables …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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