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She’s back. You remember Kim? She’s a fictional marketer based closely on the real-life marketers we work with every day. In previous installments we’ve chronicled Kim’s quest for a better DMP and her attempt to move real-time marketing into actual real time. Well, recently Kim faced her greatest dilemma yet: whether to stick with her …

How to increase sales of luxury goods in a still flagging U.S. economy was the centerpiece of the Brand Innovators Luxury Brands summit, which took place July 31 at Bloomberg LLP in Manhattan. In his morning keynote address, former Mont Blanc North America President and CEO Jan-Patrick Schmitz talked about how the luxury sector has …

Global snack powerhouse Mondelez International has today named Mark Clouse to the newly created position Chief Growth Officer. Clouse, 46, will be accountable for all of the key areas of the company’s growth strategy, including marketing, and his appointment coincides with the news that Mondelez Executive VP and Chief Category and Marketing Officer Mary Beth …

David Rubin has left his longtime berth at Unilever to pursue his interests at social firm Pinterest. Rubin, who was VP, Brand Building, U.S. Hair, at Unilever, joins Pinterest as Head of Brands. “He will lead Pinterest’s global brand marketing, helping define the company’s brand strategy, identify key audiences and manage its marketing initiatives,” the …

The brightest stars of the brand universe will shine from a single stage July 17 at Brand Innovators Content Marketing in San Francisco, at Bloomberg West on the Embarcadero. Mondelēz International media maestro Bonin Bough, AT&T marketing maverick Kirk Heinlein, First Republic Bank advertising auteur Emmi Lim and CMOs Soren Mills of Newegg and SurveyMonkey’s …

By eliminating some of its color, Coca-Cola cans could become greener. Design studio Ryan Harc created concept packaging for a colorless can design that eliminates toxic manufacturing materials while retaining elements of the brand. The can will reduce the cost of recycling and pollution. Ryan Harc designed the can with a convex logo as an …

The leading marketing minds in the Detroit area gather today at the Brand Innovators Made in America Summit, taking place at the Ford Conference & Event Center in Deaborn. Dave Engbers of Founders Brewing Company, Craig Turnbull of the Detroit Red Wings, Matt Cardwell of Quicken Loans and Bobby Stephens of Buckfeet are just some …

Innovative new brands that prove the spirit of entrepreneurship is alive and well in America are the basis of the 2014 Brand Innovators Made In America Top Brands To Watch. This second annual celebration of achievement spotlights 10 new brands that have made a mark, surmounting the odds to establish themselves in a demanding consumer …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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