- Mattel’s Matchbox brand is going electric, sort of. The iconic toy car maker is rolling out a miniature die-cast version of the Mercedes-Benz G 580 with EQ technology.
- The 1:64th scale replica is constructed from recycled metal and a minimum of 81% ISCC-certified plastic and features details that embody the spirit of the iconic G-Class series of cars.
- The die-cast miniature is part of Matchbox’s “Driving Toward a Better Future” campaign, which champions greener play experiences by integrating electric vehicles into its product range and using 100% recycled, recyclable or bio-based plastics in both toys and packaging by 2030.
“We’re thrilled to be celebrating an iconic brand like Mercedes-Benz, which has continued to break boundaries in the electric vehicle space culminating in this momentous release of the first Mercedes-Benz all-new electric G-Class,” said Roberto Stanichi, global head of vehicles at Mattel, in a release. “We can’t think of a better way to mark the occasion than with the exclusive Matchbox die-cast release. We can drive toward a better future together as we stay committed to using more sustainable materials while simultaneously bringing fans realistic replicas of their favorite cars.”
A premium model in a South Seas blue mango color with a black interior is currently being offered through the company’s Mattel Creations website for a suggested price of $28.99. The company will feature a classic gray non-metallic version with movable doors as part of its Moving Parts Series later this year for a suggested price of $2.99.
