The Future of Marketing and Digital Innovation Summit

Wednesday, May 1, 2024

• 8:00 AM Breakfast & Registration
• 9:15 AM Welcoming Remarks

  Debbie Ellison, Global Chief Digital Officer, Commerce, VML

• 9:30 AM Opening Fireside Chat

  Debbie Ellison, Global Chief Digital Officer, Commerce, VML

  John Seiler, Head of Sports & Gaming, Europe Operating Unit, The Coca-Cola Company

• 10:00 AM Fireside Chat

  Phil Clark, Senior Director, Digital Marketing & Media, Canada Goose

  Moderated by: Becky Owen, CMO, Billion Dollar Boy

• 10:30 AM Networking Break
• 10:50 AM Unlocking the Potential of Digital in Private Banking

  Louisa Nicholls, Managing Director – Digital, Experience, Design, Product & Strategy – Wealth CDIO, Coutts

  Moderated by: Dom Blacklock, VP, International Digital Media, Active International

• 11:20 AM Harnessing the Impact of Influencers

  Firdaous El Honsali, Vice-President – Dove Masterbrand Global & North America, Unilever

  Moderated by: Ira Xhelili, Senior Sales Director, Comscore

• 11:50 AM Digital-First Strategies

  Julie Austin, Chief Digital Officer, VML

  Benjamin Lickfett, Global Head of Digital Innovation, Diageo

  Moderated by: Freddie Coles, Senior Sales Director, International, LG Ad Solutions

• 12:20 PM Lunch
• 1:30 PM Behind the Brand with VML & The Coca- Cola Company

  June Fong, Global Strategy Lead, Coca-Cola, VML

  Daniel Lipman, Global Brand Lead, Coca-Cola, VML

• 2:00 PM Crafting Connections: The Role of Storytelling in Digital Marketing

  Hannah Bourne, Marketing Director, Childrens, Random Penguin House UK

  Robbie McCawley, Director, Global Marketing & Creative Strategy, Electronic Arts

  Moderated by: Natalie Silverstein, Chief Innovation Officer, Collectively

• 2:30 PM Unveiling Success: General Mills' Journey in Brand Building Excellence

  Arjoon Bose, International Head of Creative & Growth Ideas, General Mills

  Manuel Garabato, Global Director, Häagen Dazs Brand Team, General Mills

  Moderated by: Natalie Silverstein, Chief Innovation Officer, Collectively

• 3:00 PM Networking Break
• 3:15 PM Evolution of the Retail Media Network

  Angelique Miller, Vice President, Media Studio, Expedia

  Moderated by: Lucy McHenry, Director, Brand Partnerships, Oracle Advertising

• 3:45 PM Media and Innovation: 2024 Outlook

  Donata Peksa, Head of Brand Experience, HSBC

  Giovanni Pupo, Head of E-Commerce Media – Europe, LIPTON Teas and Infusions

  Corina Savin, Global Media Strategy Leader, AstraZeneca

  Moderated by: Rachel Belsham, Head of Language, Phrasee