Robbie McCawley - Brand Innovators

Robbie McCawley

Director, Global Marketing & Creative Strategy, Electronic Arts (EA)

Robbie McCawley is a Director of Marketing Strategy at Electronic Arts and is currently responsible for marketing and creative strategy for Apex Legends where he puts his passion for storytelling into practice. Robbie started out in Media agencies in Australia 12 years ago and has lived on three different continents as he grew his experience in media planning and strategy across APAC, Europe and the US. This experience with different people and cultures has inspired his passion for audience understanding and led him in a pursuit of developing global strategy that still has relevance in local markets.