Tentpoles Past Events

Marketing Innovation Summit

May 02 - May 03

Thursday, May 2, 2024

9:00 AM Breakfast and Registration
10:00 AM Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee: Lizzie Black, Vice President, Sales, Kargo
10:15 AM Leveraging Sports Sponsorships

Mike Nichols, Chief of Sponsorship Strategy and Activation, Group 1001

Moderated by: Paul Vignau, GSM/Director of Sports Sales, Audacy
10:45 AM How to Win with Brand Partnerships and Experiences

Kevin Armstrong, Senior Brand & Communications Director, Club Med

Brian Bell, Vice President, Global Communications & Social Impact, Strava

Stephanie Borges, Global Vice President, Head of Strategic Marketing & Partnerships, Six Flags

Chelsea Johns, Vice President of Marketing, Swoon

Moderated by: Rajiv Khanna, Chief Sales Officer, SponsorUnited
11:30 AM Performance-Driven Brand Building: Striking the Balance Between Long Term Value and Quick Wins

Josh Rosen, President, Hotspex

Ramon Velutini, Chief Marketing Officer, Duracell

Moderated by: Gera Nevolovich, President and Chief Commercial Officer, Hotspex
12:00 PM Standout From the Crowd By Leveraging Specificity

Jorge Murillo, VP, Executive Creative Director, Alma

Lauren West, Head of Creative Marketing, Opendoor

Moderated by: Dan Clark, EVP, Growth Advisory, Media.Monks
12:30 PM Lunch
1:45 PM Sports Fandom & Brand Marketing

Dominic Farrell, President, ‘47

Moderated by: Paul Vignau, GSM/Director of Sports Sales, Audacy
2:15 PM How to Build Successful F1 Partnerships

Jessica John, Chief Strategy Officer, Regent Seven Seas Cruises

Shergul Arshad, Head of North America, Aston Martin Formula One Team

Moderated by: Hayley Blum, Head of US Commercial Department, SailGP
2:45 PM Networking Break
3:00 PM Intrapreneurship and the Gamification of LearningFireside Chat

Justin Singh, Chief Transformation and Strategy Officer, McGraw Hill

Moderated by: Dan Clark. EVP, Growth Advisory, Media.Monks
3:30 PM Marketing for the Future: Provide Value or Be Ignored

Allison Fillman, Senior Director, E2E Connections and Media, The Coca-Cola Company

Luke Parsons, Senior Strategy Director, EssenceMediacom
3:50 PM Crafting Successful Brand-F1 Partnerships: Lessons from a First Year of Title Sponsorship

Greg Hall, Chief Marketing Officer, MoneyGram

Moderated by: Didi Shum, Senior Sales Director, Adsmovil
4:20 PM Staying Culturally Relevant with Today’s Evolving Customer

Divya Goel, VP, Fan Engagement, FanCapital/Williams Racing

Flávia Guetter, Senior Advertising Manager, Burger King North America

Vicky Land, SVP, Brand & Communications, Barry’s

Mariana Uribe, Growth Marketing, Campbell’s

Moderated by: Lizzie Black, VP, National Sales, Kargo

Friday, May 3, 2024

9:30 AM Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee: Fernando Machado, Operating Partner for Garnett Station Partners
9:45 AM The Evolution of Brands and Gaming

Fernando Machado, Operating Partner for Garnett Station Partners
10:15 AM When Say Yes? A CMO’s POV On Sports Partnerships

Donald Evans, Chief Marketing Officer, The Cheesecake Factory

Moderated by: Eric Steigelfest, Account Director, Kargo
10:45 AM Women in Marketing Leadership

Jenny Chen, Chief Marketing Officer, Wild Fork

Chantell Ghosh, Chief Marketing Officer, Miami City Ballet

Julia Perez, Chief Marketing Officer, OWYN

Jessica Serrano, VP of Marketing, DIG

Moderated by: Didi Shum, Senior Sales Director, Adsmovil
11:30 AM Building a Global Brand in the 21st Century

Steve Kalifowitz, Chief Marketing Officer, Crypto.com

Moderated by: Eric Shoicket, VP – East Coast, Brave
12:00 PM Ferrari & Peroni – A Match Made in Italy

Gareth Morgan, Global Marketing Manager, Peroni Nastro Azzurro

Moderated by: Alex Banks, SVP, Business Development, System1
12:30 PM Monetizing Fan Engagement

Divya Goel, VP, Fan Engagement, FanCapital/Williams Racing

Moderated by: Leela Srinivasan, Chief Executive Officer, Parity
1:00 PM Lunch
1:45 PM The 5 Key Marketing Shifts that Present Opportunities for Innovation

Derek Yarbrough, Former Chief Marketing Officer of J.Crew and Madewell

Moderated by: Logan Furr, Chief Partnerships Officer, Tailsman
2:15 PM Wine as a Lifestyle Badge? Wine not!

Donae Burston, Founder & CEO, La Fête Wine Company

Clement Reid, COO, La Fête Wine Company

Moderated by: Josh Rosen, President, Hotspex Media
2:45 PM Next-Gen Sports Partnership: Integrated Solutions

Logan Furr, Chief Partnerships Officer, Tailsman