Sports Marketing Upfronts

Thursday, May 9, 2024

• 8:15 AM Breakfast & Registration
• 8:55 AM Welcoming Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

  Emcee: Lisa Kerney, FanDuel Host and Senior Communications Advisor

• 9:00 AM Shaping Culture: The WNBA's Ongoing Impact in Women’s Sports & Beyond

  Colie Edison, Chief Growth Officer, WNBA

  Moderator: Lisa Kerney, FanDuel Host and Senior Communications Advisor

• 9:20 AM Sport Wins the Water Cooler: A Fireside Chat on Sports Currency in Our Culture

  Andrew Sneyd, Executive Vice President, Marketing, FanDuel

  Moderated by: Steve Kurtz, Director of Business Development, The Trade Desk

• 9:50 AM The Power of Sports Fans

  Sophie Kelly, SVP of Global Tequila and Mezcal Categories, Diageo

  Moderated by: Kristen Elliott, Head of Revenue, East, Kargo

• 10:20 AM Engaging The Next Generation Of Fans

  Andrew Katz, Chief Marketing Officer, Athletic Brewing Company

  Moderated by: Zack Krantz, Sr. Strategic Partnerships Manager, Roku

• 10:45 AM Networking Break
• 11:10 AM Legacy Brands: Crafting Timeless Narratives

  Dana Tarricone, Global Marketing Strategy Director – NBA, 2K

  Moderated by: Todd Joyce, Vice President of Sales, Spotter

• 11:40 AM Evolving with Sony at the Intersection of Innovation, Creativity and Culture

  Jordy Freed, Director, Head of Brand, Bus Dev, Partner Marketing & Strategy – Personal Entertainment Business, Sony

  Moderated by: Cole Cook, Senior Consultant, Global Analytics & Strategy, KORE Software

• 12:10 PM Lunch
• 1:20 PM Behind the Brand with FanDuel

  Matt Donovan, Vice President, Marketing Technology and Operations, FanDuel

  Jennifer Matthews, Vice President, Brand Strategy, FanDuel

  AJ Mazza, VP, Integrated Marketing | League & Team Marketing, FanDuel

  Lisa Viteri, VP, Market Insights and Research, FanDuel

  Moderated by: Joe Valente, Head of Client Sales, Ampersand

• 1:50 PM Tapping Into Culture with Today’s Evolving Customer

  Linda Bethea, Head of Marketing, Danone

  Moderated by: Joseph Dressler, VP of Sales, Americas, Adform

• 2:20 PM Networking Break
• 2:40 PM Fostering Authentic Engagement With Fans & Audiences

  Alison Giordano, Senior Vice President, Global Sponsorships & Consumer Marketing, Mastercard

  Moderated by: Katina Papas Wachter, Head of Integrated Brand Partnerships, Roku

• 3:10 PM Proximo Spirits Unveiled: A Deep Dive into Sports Strategies, Brand Launches, and Ongoing Innovation

  Seth Yassky, Head of Partnerships: Sports Marketing & Commercialization, Proximo Spirits

  Moderated by: Vishal Kolar, Head of Direct Sales, EssentiallySports

• 3:35 PM The Evolution of Influence: Creators, Brands, and the New Era of Sports Engagement

  Josh Booty, Co-Founder, Bula Technologies, World Series winner with MLB and former NFL Quarterback

  Brandon Gutman II (BG12), Rising Sports Influencer

  Jason John, Chief Marketing Officer, 1-800 Flowers

  Ray Leonard Jr., Founder & CEO, Ovationz.com

  Moderated by: Patrick Werksma, Co-Founder & Chief Revenue Officer, PlayBooked

• 4:05 PM Connecting with Consumers on a Deeper Level: How Brands Can Build Cultural Currency Through Sports Partnerships

  Lauren Hogan Severson, Senior Marketing Manager, HARMAN International

  Moderated by: José Luis Los Arcos, SVP, Sports Partnership, TelevisaUnivision

• 4:35 PM 2024 Outlook: The Future of Sports Marketing for Brands

  Erick Dickens, Chief Marketing Officer, LA GOLF

  Jessamyn Myers, Senior Director, Brand Marketing, Oakley

  Desi Okeke, Global Marketing Executive, Formerly Unilever

  Peter Spartin, Business Development & Strategy, Aston Martin F1 Team

  Moderated by: Danny Chang, Senior Director of Partnerships, GIPHY

• 5:05 PM Wrap