Colie Edison serves as Senior Vice President and Chief Growth Officer for the Women’s National Basketball Association (WNBA). A veteran strategic leader and transformative marketer, Edison became the league’s first-ever Chief Growth Officer in January 2022. She is charged with league business and strategy functions and leads efforts on all league and team revenue-generating opportunities. She is based in the WNBA’s New York office and reports directly to Commissioner Engelbert.
Prior to the WNBA, Edison was with the Professional Bowlers Association (PBA), where she served as the first female Chief Executive Officer in the organization’s history. Her responsibilities included overseeing all business aspects of planning and executing key initiatives including the PBA’s groundbreaking partnership with FOX Sports.
Edison also served as Chief Customer Officer for Bowlero Corporation, leading global marketing efforts and strategic growth initiatives, for the world’s largest owner and operator of bowling centers.
Recognized by Sports Business Journal in its Game Changers class of 2021, Edison graduated Cum Laude with a BA in Communications from Tulane University.