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New York City, March 18, 2015 – The 2015 Brand Innovators ’Top 50’ Women in Brand Marketing Awards honorees were announced today, celebrating the most innovative and accomplished female brand marketers in America. This year’s winners will be acknowledged at the Brand Innovators ’Top 50’ Women in Brand Marketing Dinner at Le Cirque in New …

This year, I’m celebrating 25 years of skateboarding. While I’ve skated all over the world and made a lot of incredible friends along the way it wasn’t until I read this article about skateboarding legend Rodney Mullen that I began to consider the overlap between my passion for skateboarding and my passion for marketing. The …

There’s an oft-shared quote that I’d also love to share with you here: “If I had more time, I would have written you a shorter letter.” French mathematician, physicist, writer and philosopher Blaise Pascal essentially captured the essence of thoughtful and purposeful communication with a bold but confusing statement in 1657. At first blush, his …

The explosive growth in social media has forever changed the way marketers do business. We live in a world where social is integrated everywhere — TV, mobile, digital, print, live events and more — serving as a driving force for human interaction. There are more than 1.7 billion active users across Facebook, Twitter and LinkedIn …

In today’s complicated media landscape, the content crush is relentless. Tech start-up inPowered has come up with a way to help brands leverage third-party expertise through sharing. “Promoted content that contains third-party affirmation is clearly the most effective type of earned media,” inPowered Co-Founder and CEO Peyman Nilforoush says. inPowered has come up with its …

Since seguing over to PayPal from Coca Cola in August, Lee Roth has been gearing up to spread the story of PayPal around the world. As Senior Director and Head of Advertising, Media and Agencies at PayPal, Roth is working closely with PayPal Global Brand & Communications Officer Christina Smedley to implement the most aggressive …

Everyone seems to be talking about dark social. The term, coined by Alexis Madrigal in an article in The Atlantic, refers to social traffic from previously untrackable sources, such as links shared via emails, messaging apps, and some mobile applications. This is opposed to traffic from open social platforms – Facebook, LinkedIn, Twitter, etc. – …

With over 332 million users worldwide, LinkedIn is easily one of the most powerful social media platform on the planet. However, I’m often surprised to hear that many companies fail to capitalize on using the service as part of their marketing strategy. Which is really disappointing, considering the vast opportunities that exist to connect with …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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