- Hallmark has entered into a licensing partnership that will enable consumers to adorn their Christmas trees with six new ornaments featuring Kraft Heinz products.
- The ornaments will be found in Hallmark’s 2024 Dream Book and will be available for purchase during Hallmark’s Keepsake Ornament Premiere event in July.
- Among the products featured in the new line will be Heinz Ketchup, Heinz Mustard and the Oscar Mayer Weinermobile, which will also play the brand’s iconic jingle.
Continuing a 30-year tradition that sees more than 450 keepsake ornaments released every year, Hallmark’s partnership with Kraft-Heinz is a way for consumers to add “the perfect balance of flavor and tang” to their holiday decorations, according to the companies.
“Hallmark and Kraft Heinz both prioritize bringing consumers together in celebration, and we’re excited to give fans new ways to celebrate their favorite foods,” said Meredith McCormick, vice president of global licensing acquisitions at Hallmark,in a statement. “The partnership with Kraft Heinz allows us to combine the traditions of Hallmark products with iconic brands that our consumers cherish.”
In addition to the ketchup, mustard and Weinermobile ornaments, Hallmark later this year will release ornaments designed around Kraft Heinz’s Kool-Aid and Lunchables brands. In 2025, the companies expect to expand their partnership with innovations that will include additional scent and sound features.
