The Future of Content and Media Innovation Summit
Apr 30 • Hosted by ITVTuesday, April 30
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8:00 AM
Breakfast & Registration
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9:15 AM
Opening Remarks
Mike Barrett, Group Sales & Partnerships Controller, ITV
Sydney Kaplan, Content and Community, U.S. & EMEA
Ritesh Shah, SVP, Strategy & Partnerships, Brand Innovators
Emcees:
Jean-Baptiste Moggio, Senior Brand Director, RTL AdAlliance
David Townend, UK Business Unit Director, RTL AdAlliance
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9:30 AM
Opening ITV Fireside Chat
Stéphane Coruble, Chief Executive Officer, RTL
Kelly Williams, Managing Director, Commercial, ITV
Moderated by: Cameron Swan, Managing Director, Active International UK
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10:00 AM
Diving in with Free People
John Sadeghipoor, Director of Marketing, Free People Europe, URBN
Moderated by: Nic Gorey, Founder and CEO, Rocketer
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10:30 AM
Networking Break
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10:50 AM
Building Brands Internationally
Nik Keane, Chief Marketing Officer
Rob Pothier, Senior Marketing Manager | Brand – Doritos (UK), PepsiCo
Corina Savin, Global Media Strategy Leader, AstraZeneca
Rachel Walsh, Marketing & Digital Director, TAG Heuer
Moderated by: Finn Russell-Cobb, Brand and Agency Director, Kargo
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11:20 AM
Why Becoming a ‘Partner of Choice’ with your Agencies and Tech Partners is a Smart Investment
Philipp Schuster, Agency Management & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health, Bayer
Moderated by: Oliver Lewis, CEO & Founder, THE FIFTH
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11:50 AM
Mastering the Consumer Journey
Giovanni Pupo, Head of E-Commerce Media – Europe, LIPTON Teas and Infusions
Moderated by: Laurie McAllister, Head of Marketing, UK, Grand Visual and International, Talon
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12:20 PM
Lunch
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1:30 PM
Behind the Brand with ITV
Craig Morris, Managing Editor, ITVX
Jane Stiller, Chief Marketing Officer, ITV
Moderated by: Gemma Christie, VP Growth Marketing, GWI
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2:00 PM
The Future of Digital Innovation & Transformation
Kerry Elsdon, Senior Vice President, Global Head of Digital Marketing and MarTech, Mastercard
Moderated by: Norm Johnston, SVP Global Advertising Strategy, News Corp
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2:30 PM
Leveraging Mid-Funnel Marketing Opportunities Thanks to Connected TV
Marcello Bert, Digital Senior Sales Manager, RTL AdAlliance
Guy Rogers, Senior Strategy Manager, EMEA Media Team, Lenovo
Moderated by: Tori Barley, Head of US Agency Development, Good-Loop
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3:00 PM
Networking Break
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3:15 PM
Breaking Barriers: The Role of Data and Measurement in Marketing Evolution Panel
Alessandro Cusamano, Head of Paid Media, HSBC
Jayesh Rajdev, Controller of Advanced Advertising, ITV
Moderated by: Leah Davis, Chief Marketing Officer, SailGP
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3:45 PM
Fostering Innovation with Haleon
Shruti Shah, Global Head of Media Procurement, Haleon
Moderated by: Nick Titmus, General Manager, UK, SeenThis
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4:15 PM
Reviving Legacy Brands & How to Future-Proof Your Marketing
Arjoon Bose, International Head of Creative & Growth Ideas (Europe, Australia, Asia & Latin America), General Mills
Moderated by: Charlie Bell, Senior Director, Solution Engineering, Contentful
Speakers
Charlie Bell
Senior Director, Solution Engineering, Contentful
Arjoon Bose
International Head of Creative & Growth Ideas (Europe, Australia, Asia & Latin America), General Mills
Stéphane Coruble
Chief Executive Officer, RTL
Alessandro Cusmano
Head of Paid Media, HSBC
Kerry Elsdon
Senior Vice President, Global Head of Digital Marketing and MarTech, Mastercard
Norm Johnston
SVP Global Advertising Strategy, News Corp
Nik Keane
Marketing Leader - Ultra Premium Brands, Stoli® Group
Craig Morris
Managing Editor, ITVX
Philipp Schuster
Agency Management & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health, Bayer
Shruti Shah
Global Head of Media Procurement, Haleon
Natalie Silverstein
Chief Innovation Officer, Collectively
Jane Stiller
Chief Marketing Officer, ITV
Cameron Swan
Managing Director, Active International UK
Nick Titmus
General Manager, UK, SeenThis
Kelly Williams
Managing Director, Commercial, ITV
John Sadeghipoor
Director of Marketing, Free People Europe, URBN
Rachel Walsh
Marketing & Digital Director, TAG Heuer
Rob Pothier
Senior Marketing Manager | Brand - Doritos (UK), PepsiCo
Jayesh Rajdev
Controller of Advanced Advertising, ITV
Laurie McAllister
Head of Marketing, UK, Grand Visual and International, Talon
Leah Davis
Chief Marketing Officer, SailGP
Oliver Lewis
CEO and Founder, THE FIFTH
Finn Russell-Cobb
Brand and Agency Director, Kargo
Gemma Christie
VP Growth Marketing, GWI
Corina Savin
Global Media Strategy Leader, AstraZeneca
Guy Rogers
Senior Strategy Manager, EMEA Media Team, Lenovo
Marcello Bert
Digital Senior Sales Manager, RTL Ad Alliance
Nic Gorey
Founder and CEO, Rocketer
Giovanni Pupo
Head of E-Commerce Media - Europe, LIPTON Teas and Infusions
Tori Barley
Head of US Agency Development, Good-Loop
Sponsors
Venue
White City Place
201 Wood Lane
London, W12 7RU