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In spring 2014, BMW will bring its first electric car to market in the US. It is already being prepped for UK delivery later this year and the brand is claiming a “world-first” artificial intelligence application to promote the BMW i3 through an automated information service for UK customers. ‘BMW i Genius’ uses specially developed …

Pinterest is becoming a major player in NYC’s Fashion Week.Today the social imaging network followed up on its exclusive for the J. Crew catalog by announcing a Pinterest Fashion Week hub, appearing at pinterest.com/fashionweek, where designers, brands, and style experts from the event will post exclusively on the show and upcoming fashion trends. Brand Innovators …

Duke University’s Fuqua School Of Business released its bi-annual CMO survey yesterday, with surprising results on social media and its ROI. The survey of Fortune 1000 CMOs shows that brand metrics are stable. Brand equity, it says, measured at the same level as last year. But CMOs are frustrated with measuring the impact of their …

The U.S. Open goes into full swing this week, with several brands looking to capture its upscale audience. The highest profiles you’ll see online come from IBM, American Express and Westin. IBM is using its brand presence to take big data and consumer engagement technology to a new level. Today IBM announced it will serve …

NYU, the Harvard Business Review, and The New York Times are starting to report on one of the most sweeping data reports of the past year, at least. By its own admission, the team is reporting that the project is “massive.” It’s called “Cascade 2.0.” It is the follow up to the NYT’s 2011 data …

The last time Edge shave gel launched a Twitter campaign the network had 105 million registered users. That was 2010. Now it has 500 million. Not a bad time to revisit what was a successful campaign for the Energizer Brands men’s care brand as it announced the return of “Edge Irritation Solutions.” It is a …

Once a technology gets its own slang, it has officially arrived. And so it is with “geek chic.” The upcoming New York City Fashion Week, capped by the Brand Innovators Fashion Brand Summit, will have its share of wearable technology. This intersection of technology and fashion is being led by Google Glass in terms of …

Maybe you’re thinking about launching an InstaProduct. Or you’re renaming a consumer newsletter the ProductGram. If you are, Instagram may be preparing an InstaDecease and DesistGram. At the end of last week, the company announced that its once lenient hold on its naming rights was being tightened up considerably. Web and app developers might be …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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