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Most every brand has a socially-conscious or philanthropically financed campaign. The debate is over how to choose the right cause, and how to measure its results. Nielsen has now published a new research report on how to address both concerns. In “How To Engage With Socially Conscious Consumers,” it coins a new term called “transactional …

You don’t often hear “wearable tech” and “pragmatic” in the same sentence. But Anders Nelson CEO and co-founder or Erogear isn’t afraid to do that. He describes himself as a “high-energy pragmatist with an overactive hypothalamus. 
 I create technology other people aren’t making. Something that is actually new and allows people to connect in …

Jeep wants to bring back the road trip. A more fuel-conscious road trip mind you than the old-fashioned Easy Rider, The Hangover, or Sideways road trip of Hollywood imagination. This one marks the Chrysler brand’s new online and social media initiative to announce two fuel-efficient models. Announced today, the Jeep “30 Miles of Freedom” initiative …

There’s P&G, Unilever, Kimberly-Clark, Nestle and maybe ten more companies that dominate the consumer packaged goods brands. That might be changing. A new report from Strategy + Business says that smaller consumer packed goods brands are making market share headway. One of the reasons is the playing-field leveling factor of digital marketing. “The fragmentation of …

In spring 2014, BMW will bring its first electric car to market in the US. It is already being prepped for UK delivery later this year and the brand is claiming a “world-first” artificial intelligence application to promote the BMW i3 through an automated information service for UK customers. ‘BMW i Genius’ uses specially developed …

Pinterest is becoming a major player in NYC’s Fashion Week.Today the social imaging network followed up on its exclusive for the J. Crew catalog by announcing a Pinterest Fashion Week hub, appearing at pinterest.com/fashionweek, where designers, brands, and style experts from the event will post exclusively on the show and upcoming fashion trends. Brand Innovators …

Duke University’s Fuqua School Of Business released its bi-annual CMO survey yesterday, with surprising results on social media and its ROI. The survey of Fortune 1000 CMOs shows that brand metrics are stable. Brand equity, it says, measured at the same level as last year. But CMOs are frustrated with measuring the impact of their …

The U.S. Open goes into full swing this week, with several brands looking to capture its upscale audience. The highest profiles you’ll see online come from IBM, American Express and Westin. IBM is using its brand presence to take big data and consumer engagement technology to a new level. Today IBM announced it will serve …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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