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Duke University’s Fuqua School Of Business released its bi-annual CMO survey yesterday, with surprising results on social media and its ROI. The survey of Fortune 1000 CMOs shows that brand metrics are stable. Brand equity, it says, measured at the same level as last year. But CMOs are frustrated with measuring the impact of their …

The U.S. Open goes into full swing this week, with several brands looking to capture its upscale audience. The highest profiles you’ll see online come from IBM, American Express and Westin. IBM is using its brand presence to take big data and consumer engagement technology to a new level. Today IBM announced it will serve …

NYU, the Harvard Business Review, and The New York Times are starting to report on one of the most sweeping data reports of the past year, at least. By its own admission, the team is reporting that the project is “massive.” It’s called “Cascade 2.0.” It is the follow up to the NYT’s 2011 data …

The last time Edge shave gel launched a Twitter campaign the network had 105 million registered users. That was 2010. Now it has 500 million. Not a bad time to revisit what was a successful campaign for the Energizer Brands men’s care brand as it announced the return of “Edge Irritation Solutions.” It is a …

Once a technology gets its own slang, it has officially arrived. And so it is with “geek chic.” The upcoming New York City Fashion Week, capped by the Brand Innovators Fashion Brand Summit, will have its share of wearable technology. This intersection of technology and fashion is being led by Google Glass in terms of …

Maybe you’re thinking about launching an InstaProduct. Or you’re renaming a consumer newsletter the ProductGram. If you are, Instagram may be preparing an InstaDecease and DesistGram. At the end of last week, the company announced that its once lenient hold on its naming rights was being tightened up considerably. Web and app developers might be …

The ideal marketing mix considers price, product and promotion. For fashion brands factor number one is becoming hard to manage. According to the London-based Business of Fashion trade pub, prices of luxury fashion products have grown at more than twice the rate of general inflation. In 2003, Carrie Bradshaw’s famous Manolo Blahniks cost $485. Ten …

For most brand marketers focusing on customer acquisition and retention, having enough data isn’t the problem anymore. Don’t believe me? Go sit with your analytics team for an hour. You’ll be blown away by the amount of “knowledge” you already have in-house. The problem is that you likely have too much data. That leads to …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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