Where Brand Marketers Come to Learn, Share and Connect
Recent Posts

Not a shocking revelation but certainly a milestone. For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. In its annual ranking, Apple claimed the top position in the report issued this morning. Google moved to #2. Coca-Cola, the brand that held the #1 position …

Every now and again in the brand marketing business you get a chance to see a C-Level executive speak in an unguarded fashion with no product to promote and no agenda to push. At the Brand Innovators BtoB event at SAP on Monday, we had a chance to see CMO Jonathan Becher in just such …

Brand marketers would have a hard time arguing with this statement: “Consumer willingness to take action as a result of exposure to a specific message is good proxy for how effective the advertising is.” It comes from Nielsen. More specifically, it comes from a “Consumer Trust In Advertising” report released on Thursday. And the results …

Social media goes macho. That might be a good tag for the new Ram Truck brand campaign. The Chrysler division is putting the cap on a year in which the Ram 1500’s was named the Motor Trend’s “Truck of the Year” and achieved a sales streak of 40 consecutive months of year-over-year sales growth. The …

One of the elephants in the room every time brand marketers gather to talk about social media is the distinct reality that their brands will be open to rude comments, brick throwers and worse. Thought their not a packaged goods brand, at Popular Science they’re mad as hell about this and they’re not taking them …

Either fairly or unfairly, the Blackberry and RIM critiques are on. The company agreed that it has agreed to be acquired by Toronto-based Fairfax Financial Holdings Limited for $4.7 billion on Monday. Suffice to say there is a lot to be learned from a branding perspective. After all, this is a brand that Interbrand ranked at 93 …

When you look at Jason Moskal’s resume it looks like a long way from Ally Bank to Meineke Car Care. He started as CMO of Meineke in April after a four-year stint at the online banking company. The jump to a car care company is not as far as it looks. For Moskal, Meineke ($900 …

Talk about mega-trends. As Brand Innovators kicked off its Mega-Trends Summit at AOL this morning, the host company made a major announcement that could affect how brands access programmatic buying. AOL, Microsoft Corp. and Yahoo on Tuesday announced that they have each committed to converge around a common set of API specifications for their premium …

Stay in the Know

Sign up here to receive updates about Brand Innovators Summits and invitations to our exclusive Brand Innovators Cocktail Receptions.









MarketShare
by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

Categories
presented by Brand Innovators LLC