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Social media goes macho. That might be a good tag for the new Ram Truck brand campaign. The Chrysler division is putting the cap on a year in which the Ram 1500’s was named the Motor Trend’s “Truck of the Year” and achieved a sales streak of 40 consecutive months of year-over-year sales growth. The …

One of the elephants in the room every time brand marketers gather to talk about social media is the distinct reality that their brands will be open to rude comments, brick throwers and worse. Thought their not a packaged goods brand, at Popular Science they’re mad as hell about this and they’re not taking them …

Either fairly or unfairly, the Blackberry and RIM critiques are on. The company agreed that it has agreed to be acquired by Toronto-based Fairfax Financial Holdings Limited for $4.7 billion on Monday. Suffice to say there is a lot to be learned from a branding perspective. After all, this is a brand that Interbrand ranked at 93 …

When you look at Jason Moskal’s resume it looks like a long way from Ally Bank to Meineke Car Care. He started as CMO of Meineke in April after a four-year stint at the online banking company. The jump to a car care company is not as far as it looks. For Moskal, Meineke ($900 …

Talk about mega-trends. As Brand Innovators kicked off its Mega-Trends Summit at AOL this morning, the host company made a major announcement that could affect how brands access programmatic buying. AOL, Microsoft Corp. and Yahoo on Tuesday announced that they have each committed to converge around a common set of API specifications for their premium …

BtoB marketing is no longer a stepchild. As evidenced by the sophistication, strategy and customer engagement tactics displayed at yesterday’s Brand Innovators BtoB Marketing Summit at SAP in New York, BtoB has evolved with speed and scale. “In BtoB marketing customer experience matters,” said Marcella Shinder, SVP and Head of Global Marketing, Nielsen. “Our clients …

A good brand listens and learns. At SAP this mantra is part of the business model. This week’s Brand Innovators BtoB Summit marks a continuation in its effort to learn about its customers. “We have always talked about the hearts and minds of customers,” says Madhur Aggarwal, Vice President, Strategy, Office of CMO, SAP. “How …

To say it is a trying time to be an insurance brand is an understatement. On Tuesday, October 1 more than 14 million Americans can switch their insurance providers by taking joining one of the insurance exchanges that will exist as a result of the Affordable Care Act. One insurance trade group’s research says that …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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