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Chango is kickin’ it old school. The digital advertising firm has found a somewhat unlikely success marketing itself via a glossy quarterly magazine that educates clients and the industry at large as to the nuances of programmatic and ad retargeting. Putting a fun spin on what is often a dry, technical subject is no small …

I’m a huge advocate of Twitter. I’ve built relationships, business and tons of engagement. And yet I feel like a lot of the fundamentals are lost as people approach such an incredible network. I do believe we will all see changes on Twitter, but for now the dominance is becoming hard to ignore. The communications …

The last few years have transformed the way organizations utilize data. Today, the volume, variety and velocity of data is taking the business world by storm. Organizations that are able to understand and act on the data – based on analytics, but with the relationship at the forefront – will emerge as winners. Social media, …

In our look at hundreds of native advertising experiences that sprung up in the last year, we found that for the most part, the overall quality of content improved between 2013 and 2014. But authenticity, transparency and editorial value continue to be areas for improvement, with quite a few native ads coming up a little …

TapSense, a leading mobile ad exchange, continued its push into wearables with the announcement that it will launch a programmatic ad platform for the Apple Watch. Characterizing the move as an industry first, TapSense cofounder and CEO Ash Kumar described the platform as a “full suite of solutions for developers and brands to get started …

I love predictions. A prediction, at best, is like spinning the roulette wheel. It’s a gamble. No one actually knows what’s going to happen. Well, marketing, at its best, operates on a need-to-know basis with the future, so you can’t fault us poor hacks for trying. And since modesty shouldn’t trump full-disclosure, I’ll share that …

What is possible with disruption, when you look beyond a product? When you look beyond a service? When the world adapts to you, rather than you adapting to the world? Skully Systems changed my life and I don’t say that lightly. I’m a motorcycle enthusiast. I’m also a father. Most of the time my bikes …

Ted Rubin’s second book, How to Look People in the Eye Digitally, arrived on e-book this month, and makes its print debut in January. Taking this cyber journey alongside one of the most skilled and influential social media practioners on the scene, readers will come away with volumes of insight, all of it designed to …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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