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David Teicher has been named Editor and Chief Content Officer for Brand Innovators, in which capacity he will manage content at Brand-Innovators.com and contribute thought leadership to the 30-plus live summit programs and dozens of special events Brand Innovators produces annually. Teicher joins following a stellar four-year run at Advertising Age, where he was Senior …

The days of the 80/20 rule are over. Retailers can no longer rely on 20 percent of customers to bring in 80 percent of their sales. The Internet has irreversibly put the power into the hands of the customer, providing transparent, easy access to a world of choices. Now, a new marketplace has evolved. Competing …

A lot of fuss is made about the complexity of digital advertising, thanks in large part to the alphabet soup that is the tech ecosystem supporting the whole business. But even advertisers who can see past all of that are confronted with another layer of intricacy: Multi-general advertising. For the first time in history, we …

As mobile purchases continue to grow, online sales leader Amazon has debuted a new smart phone geared to enhancing the shopping experience. Introduced today at an Amazon media event in Seattle, the Fire Phone offers “Dynamic Perspective” that will allow for a tilt-based 3D perspective that will enable easy viewing of items from different angles. …

Brand Innovators today announced its Brand Innovators ‘40 Under 40 East’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working East of the Mississippi. This year’s winners will be acknowledged this evening, June 11, at a special ‘40 Under 40′ celebration at the Brand Innovators Integrated Media Buying Summit, …

As a digital marketer in 2014, you stand at a crossroads of opportunity. On your left are the customers and prospects, ready and receptive to a personalized digital dialogue with your brand. On your right are data and analytics, newly arrived to help you identify your most profitable customers and deliver this dialogue directly to …

Over the course of this multi-part part series, we’ve disproved several media archetypes associated with Millennials. In the process of researching these “arche-hypes”, we came to realize that Millennials are the new cultural revolutionaries. Generation Revolution Millennials’ passion for causes and issues combined with their enormous population and growing voting power is already having transformative …

The Stamford Innovation Center will host some of the leading brand marketers in the U.S. on Friday, May 30, when Brand Innovators Consumer Engagement Connecticut takes place. “Building long-term sustainable relationships and brand loyalty among consumers is the holy grail of brand marketing,” Brand Innovators co-founder Marc Sternberg said, noting that this event will be …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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