Where Brand Marketers Come to Learn, Share and Connect
Recent Posts

Well, extra time (possibly the biggest barrier), money (but really not much) and people. With social media being so time intensive, and best results coming from directly being involved, the barriers to entry get higher as a business gets smaller, but not insurmountable for those willing to put in the time, especially since it can …

Kim, the heroine of everyone’s favorite marketing saga, which we’ve been sharing in installments for the past year, is back. While Kim is a fictional character, she’s based on the very real marketers we meet every day, and like those marketers, she’s always facing exciting, if sometimes stressful, new challenges. Kim, as you might recall, …

Brand Innovators today announced its Brand Innovators ‘40 Under 40 West’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working West of Chicago. This year’s winners will be acknowledged this evening, October 23, at a special ‘40 Under 40′ celebration at San Francisco’s Walt Disney Family Museum, where Brand …

Shopping destination Gilt.com announced today the appointment of Clay Cowan to Chief Marketing Officer. Cowan will join Gilt on November 10, 2014, reporting to CEO Michelle Peulso. Cowan joins from Starwood Hotels and Resorts, the world’s most global high-end hotel company, where he most recently served as the SVP of Global Digital, responsibile for global …

Music powerhouse Clear Channel has consummated its digital engagement, wedding its roster of ad-supported consumer services under a new name, iHeartMedia. The re-branding reflects the 21st century achievements of a company named for 20th century technology, explained company Chairman and CEO Robert Pittman, noting “when I look at iHeart and digital, it’s the core of …

I was on Tinder, for a week. Yes, I’m married. Don’t worry, it was an approved experiment. Let me take a half-step back. Every month I pick 1 new social platform to experiment with. In the past that’s lead to a month with Vine, EyeEm, SnapChat and others. The month I spend with a platform …

By now you’ve probably heard of GoPro. The wearable video camera brand has been in the news a lot lately after its hugely successful IPO. As many of the recent articles about the company have pointed out, if GoPro is ultimately a multi-billion dollar company, it’s not simply because its cameras are popular but because …

Iconic direct marketing company Publishers Clearing House has named Jason John as chief marketing officer, a newly-created position in the organization. John has spent the last four years as Gilt’s vice president of online, mobile and social marketing. In his new role at PCH, he will be responsible for the development and execution of overall …

Stay in the Know

Sign up here to receive updates about Brand Innovators Summits and invitations to our exclusive Brand Innovators Cocktail Receptions.









MarketShare
by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

Categories
presented by Brand Innovators LLC