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As Brand Innovators gears up for its Fashion Week summit Sept. 12, so does everyone else. Multinational fashion and lifestyle brand Opening Ceremony has again teamed with director Spike Jonze, this time to showcase its Spring/Summer 2015 collection as a genre-busting one-act play. Jonze (Her, Adaptation) will direct the project from a script he co-wrote …

You don’t know s#!t from Shinola! Ever heard that saying? This World War II-era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on …

Dunkin’ Donuts has cast its net for a social media haul, launching the “Take a Bite, Take a Pic” campaign in conjunction with The Discovery Channel’s Shark Week. So far, the results are coming as quick as they can reel ‘em in, with people posting photos of themselves taking a bite out of their favorite …

She’s back. You remember Kim? She’s a fictional marketer based closely on the real-life marketers we work with every day. In previous installments we’ve chronicled Kim’s quest for a better DMP and her attempt to move real-time marketing into actual real time. Well, recently Kim faced her greatest dilemma yet: whether to stick with her …

How to increase sales of luxury goods in a still flagging U.S. economy was the centerpiece of the Brand Innovators Luxury Brands summit, which took place July 31 at Bloomberg LLP in Manhattan. In his morning keynote address, former Mont Blanc North America President and CEO Jan-Patrick Schmitz talked about how the luxury sector has …

Global snack powerhouse Mondelez International has today named Mark Clouse to the newly created position Chief Growth Officer. Clouse, 46, will be accountable for all of the key areas of the company’s growth strategy, including marketing, and his appointment coincides with the news that Mondelez Executive VP and Chief Category and Marketing Officer Mary Beth …

David Rubin has left his longtime berth at Unilever to pursue his interests at social firm Pinterest. Rubin, who was VP, Brand Building, U.S. Hair, at Unilever, joins Pinterest as Head of Brands. “He will lead Pinterest’s global brand marketing, helping define the company’s brand strategy, identify key audiences and manage its marketing initiatives,” the …

The brightest stars of the brand universe will shine from a single stage July 17 at Brand Innovators Content Marketing in San Francisco, at Bloomberg West on the Embarcadero. Mondelēz International media maestro Bonin Bough, AT&T marketing maverick Kirk Heinlein, First Republic Bank advertising auteur Emmi Lim and CMOs Soren Mills of Newegg and SurveyMonkey’s …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Truth is subjective to what your customers/shoppers/viewers think of as "their" reality.
    • Create marketing strategies w/ focus on engaging over time, it will help turn 1x purchasers into long-term consumers
    • Conversation is the ultimate content...
    • Do not simply listen to what people are saying, hear them, react to them, and then drive action.
    • YES! RT : Social is gr8, but socializing even better! To socialize you need context and connection.  @thinkaha
    • Relationships ARE the new currency - honor them, invest in them, & turn your "Targeting" into "Matchmaking" Return on Relationship!
    • Indifference is expensive. Hostility is unaffordable. Trust is priceless. It's all about Relationships...
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