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Remember when email had amazing open rates? 30%, 40% even 50%+ was not unheard of in the early days of email. Predictably, competition for the inbox grew and open rates plummeted. The same thing is occurring in social channels and more and more marketers pile in with more and more content. Engagement rates (the equivalent …

Last week I went to a little event called SXSW. This was my first time, and I can’t lie … I was a bit skeptical about what I would find down there. Over the years, this massive interactive festival has been deemed “too big,” “too mainstream” and even “over.” But, we decided to make the …

You are the next app. Yes, you. And you. And you over there in the back. You are all the next app. Ok, technically, not you. But, your data. No, I don’t mean your name, your email address or your birth date. Those are old school pieces of data that will continue to depreciate in …

As we close the chapter on The 86th Academy Awards, the 2013/2014 season will be remembered (in these quarters, at least) as the year we celebrated the Black experience and best song went to a snow tune. And how did the marketers fare? Top three search returns of the terms “Academy Awards” and “marketing” produced …

It was a day of digitally-forward brand advancement, with solid information-sharing and tweets flying fast and furious at the Brand Innovators Social Media summit in New York, Feb. 20. More than 125 attendees packed the conference room at host company IBM Social Media, listening to presentations by thought-leaders in the marketing field. “The presentation @MasonNelder …

Professional sports teams have two problems that most businesses will recognize. The first is rising costs: The steady increase of player salaries (average Major League Baseball salaries, for example, rose 5.4% to a record $3.39 million in 2013) puts pressure on teams to increase revenues at the same pace or risk becoming less competitive. The …

In his new book, “There is No B2B or B2C – Human to Human: #H2H”, my good friend Bryan Kramer gives some wise advice to brands: “I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.” I love that statement …

Ok, I lied. Well, technically, I didn’t lie per se. Sure, there’s nothing in this blog about Tim Cook, Apple or twitter. But, I didn’t lie. I just played by the wide open and loose rules of today’s publishers. See, what I did, was I link-baited you. You saw that salacious headline, “13 reasons Tim …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • If your content is good share it again and again and again. Especially via social channels/platforms!
    • The Future of Television 4/24 Program Guide... http://t.co/osxDL3sYFP
    • Good post Jim, ... RT : Why social works for biz... its all about engagement -inspired by http://t.co/nSxdOiL52R
    • Take the time to focus on positive customer experiences across all touchpoints, both physical and digital.
    • RT : Who’s an awesome single mom looking for a social media job? This woman right here. I’m also on The Huffington Post!
    • Thanks for creating the image :-) http://t.co/4d2w3o7nVG
    • Hear what have to say about Future of TV, Wednesday in NYC. Register http://t.co/ogo55hp6mh
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