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The Coca Cola Company is upping its caffeine quotient, acquiriing a 16.7% stake in Monster Beverage for $2.15 billion. Monster is the largest manufacturer of energy drinks in the U.S., and uniting with the nation’s largest soft drink supplier is an agreement in which analysts see numerous benefits, for both sides. Monster stock rose 22% …

Mobile commerce, while appreciated by brands, is still underestimated, according to mCommerceDaily editor and collumnist Chuck Martin, who says “the influence of mobile in-store purchasing remains under the covers.” Writing in his MobileShopTalk column, Martin cites statistics that show that among digital sales in July, 69% were non-mobile, while 31% were via mobile. However, Martin …

I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime. These magical moments are what create the value we receive out of …

Businesses used to free promotion on Facebook are about to find their outreach opportunities diminished as the company gets serious about pushing its paid-advertising opportunities. Inside Facebook reports that it will become increasingly harder for business pages to get posts into consumer feeds if they’re not paying for that privilege. This is largely due to …

As Brand Innovators gears up for its Fashion Week summit Sept. 12, so does everyone else. Multinational fashion and lifestyle brand Opening Ceremony has again teamed with director Spike Jonze, this time to showcase its Spring/Summer 2015 collection as a genre-busting one-act play. Jonze (Her, Adaptation) will direct the project from a script he co-wrote …

You don’t know s#!t from Shinola! Ever heard that saying? This World War II-era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on …

Dunkin’ Donuts has cast its net for a social media haul, launching the “Take a Bite, Take a Pic” campaign in conjunction with The Discovery Channel’s Shark Week. So far, the results are coming as quick as they can reel ‘em in, with people posting photos of themselves taking a bite out of their favorite …

She’s back. You remember Kim? She’s a fictional marketer based closely on the real-life marketers we work with every day. In previous installments we’ve chronicled Kim’s quest for a better DMP and her attempt to move real-time marketing into actual real time. Well, recently Kim faced her greatest dilemma yet: whether to stick with her …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Great post about Brands dropping the ball via @TifDiP...
    • Being social means just that... socializing. If followers ask you questions, and you don’t answer, that’s not social.
    • Sharing your thoughts, and not replying to those who wish to engage, is ok, but don’t call it “Social Media.”
    • Bring social means just that... socializing. If followers ask you questions, and you don’t answer, that’s not social.
    • As long as the customer is in the center of all your thinking and actions, you will win!
    • Retention, and advocacy/sharing, is the new acquisition.
    • For many brands, social media 'convos' are only whispers *Great quotes from of @ignitesma
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