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Everyone seems to be talking about dark social. The term, coined by Alexis Madrigal in an article in The Atlantic, refers to social traffic from previously untrackable sources, such as links shared via emails, messaging apps, and some mobile applications. This is opposed to traffic from open social platforms – Facebook, LinkedIn, Twitter, etc. – …

With over 332 million users worldwide, LinkedIn is easily one of the most powerful social media platform on the planet. However, I’m often surprised to hear that many companies fail to capitalize on using the service as part of their marketing strategy. Which is really disappointing, considering the vast opportunities that exist to connect with …

Some are proclaiming that the future of the Consumer Electronics Show will belong to marketers and it’s easy to see why: connected homes and gadgets are here, and that means lots of new opportunities to reach consumers at their best moments. Automated micro brew appliances that can download craft beer recipes from the web and …

With every new year comes a landslide of predictions to guide us into the new year. As the year unfolds, rarely do such transformative trends align neatly with the calendar. That said, I was asked to present my thoughts on what lies ahead at Brand Innovators Mega Trends @CES in Las Vegas earlier this month. …

Today is the last day Google Glass Explorer Edition will be available. The company on January 15 announced it was pulling the plug on its Explorer Program, which it described as an “open beta” outreach to consumers. After just under 3 years, the experimental Glass program did ignite a lot of excitement in the wearables …

Chango is kickin’ it old school. The digital advertising firm has found a somewhat unlikely success marketing itself via a glossy quarterly magazine that educates clients and the industry at large as to the nuances of programmatic and ad retargeting. Putting a fun spin on what is often a dry, technical subject is no small …

I’m a huge advocate of Twitter. I’ve built relationships, business and tons of engagement. And yet I feel like a lot of the fundamentals are lost as people approach such an incredible network. I do believe we will all see changes on Twitter, but for now the dominance is becoming hard to ignore. The communications …

The last few years have transformed the way organizations utilize data. Today, the volume, variety and velocity of data is taking the business world by storm. Organizations that are able to understand and act on the data – based on analytics, but with the relationship at the forefront – will emerge as winners. Social media, …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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