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Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. He sat down with Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston to discuss how brands can nurture relationships on social media. Maggie Schneider Huston: What’s the best way for B2B companies to build relationships on social media? …

On November 18th, Senior Brand Marketers from fortune 500 companies across London will gather at Spotify’s HQ for Brand Innovators Content Marketing London, discussing the evolution of the concept and how it can influence consumer engagement and drive sales. In advance of his keynote and panel discussion, Brand Innovators spoke with Mondelēz International’s Senior Manager …

Brand Innovators has announced its Brand Innovators ‘40 Under 40 South’ Class of 2015, recognizing the 40 most innovative brand marketers under 40 years old working in the Southern region of the United States. This year’s winners will be acknowledged the evening of November 10, at a special ‘40 Under 40′ celebration during Brand Innovators …

On a daily basis, we buy into brands as consumers, for their product benefits, the values they represent and what they say about us, as people, if we consume them. Businesses that sell us such brands, typically have smart CEO’s, who stay on top of metrics and indicators to know how their brand and business …

The Visual Web is all around us. It empowers consumers to make decisions. Studies have shown consumers interpret the meaning of images faster than words and they spend significant amounts of time and money to engage with images and videos, both as creators and users. But few, if any, have attempted to define the current …

What is your strategy for [fill in the blank] in 2016? – Social – Mobile – Internet of Things – CRM – Omnichannel – Adtech/Martech – eCommerce – Big data – DCX/CX – 3D printing Brand innovators everywhere agree anything to do with mobility is the highest priority [63%] according to a recent global study …

There’s a widely held belief in the marketing world that what you knew two years ago is no longer true today. I beg to differ. I believe that marketing, at it’s core, is about one thing and one thing only: communicating your value proposition to the right person in the right way. Strategies, tactics, and …

Brand Innovators has announced its Brand Innovators ‘40 Under 40 West’ Class of 2015, recognizing the 40 most innovative brand marketers under 40 years old working West of Chicago. This year’s winners will be acknowledged the evening of July 13, at a special ‘40 Under 40′ celebration during Brand Innovators Brand Week San Francisco. Earlier …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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