Harnessing the Power of AI & Technology

Thursday, May 30, 2024

• 8:00 AM Breakfast and Registration
• 8:45 AM Opening Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

  Emcee: Seema Keswani, Sr. Director – Global Brand & Advertising, Qualcomm

• 9:00 AM The Last Transformation: AI’s Transition from Curation to Generation

  Shelly Palmer, CEO, The Palmer Group

• 9:30 AM CMO Insights: How Disruptive Brand Strategy Can Change Consumer Behavior and Build Business Value

  Don McGuire, Chief Marketing Officer, Qualcomm

  Moderated by: Alina Hamden, Vice President, Network, Corporate Impact, EVERFI from Blackbaud

• 10:00 AM Igniting Innovation: Transformative Trends Redefining Marketing

  Brittany Clauss, Director, Advertising & Social Media Strategy, United Airlines

  Maya Wasserman, Head of Marketing, Personal and Home Entertainment/Brand Marketing, Sony Electronics

  Moderated by: Owen Sidd, VP, Brand Partnerships, Captiv8

• 10:30 AM Networking Break
• 10:50 AM Taking Marketing Teams to the Next Level with Generative AI

  Carmen True, Vice President Marketing – Channel Sales Enablement and Digital Ecosystems, Qualcomm

  Moderated by: Laurie Pace, Senior Vice President Marketing, Quid

• 11:20 AM AI's Impact on Creative Innovation

  Marcelo Kertesz, Chief Marketing Officer, MANSCAPED

  Moderated by: Sara Sullivan, Global Vice President, Solution Engineering, Contentful

• 11:50 AM The Future of the Customer Experience

  Scott Frost, Director, Paid Media & Retention, Chubbies

  Jessica Williams, Head of Brand Marketing and Partnerships, Shopify

  Moderated by: Federico Salvitti, VP of Growth US, MINT.AI

• 12:20 PM Lunch

  Emcee: Jeremy Krall, Senior Director, Marketing Technology, AI Tools, and Digital Ecosystems, Qualcomm

• 1:30 PM AI Marketing Trends and Predictions

  Tricia Allen, VP, Business Development, Hotspex Media and Reticle AI

  Daniel Liebermann, Managing Director, Publicis Sapient

  Moderated by: Roland Osae-oppong, North America Digital Marketing Lead – Consumer Products, HP

• 2:00 PM Data-Driven Decision Making

  Kevin Frisch, VP Marketing, Intuit

  Amit Joshipura, Director of Global Marketing, Philips

  Namrata Sinha, Director Consumer Experience & eCommerce, BSH Home Appliances

  Moderated by: Leigh Lowery, Chief Revenue Officer, Captivate

• 2:30 PM Brand Evolution: Adapting to Consumer Trends and Cultural Shifts

  Maggie Mariscal, Director of Consumer Insights , Chosen Foods

  Heather Ruiz, Director of Franchise Marketing, Qdoba

  Moderated by: Daphne Papageorgiou, Director, Business Development, Ad Solutions, Dynata

• 3:00 PM Networking Break
• 3:20 PM AI Evolution & HP’s Approach

  Robert Connor, Global Marketplace Strategy Lead, HP

  Moderated by: Jill Herb, Marketing Practice GTM Leader, QA

• 4:00 PM Sports Marketing Strategies & Growing Community Fandom

  Christopher Connolly, SVP, Chief Marketing Officer, San Diego Padres

  Moderated by: Nathan Froelich, Strategy and Business Development, Corporate Impact Solutions, EVERFI from Blackbaud

• 4:30 PM Crafting Campaigns to Capture Emerging Markets

  Carrie Craig, Sr Director Global Appreciation Delivery, Bose Corporation

  Carly Olson, Global Brand Marketing Manager, Dexcom

  Moderated by: Shabnam Irilian, Managing Director, Billups

• 5:00 PM Wrap