In my current role of Director of Media and Retention, I am responsible for driving growth through our paid media partnerships, CRM/Loyalty programs, Email, SMS, and App initiatives to drive the business forward. Previous to Chubbies, I spent 2.5 years at Google consulting with some of the largest Specialty Retail Companies on how to navigate the Omnichannel Retail space with Google’s solutions. Prior to Google, I spent 5 years at adidas driving the digital strategy for the Running Business Unit for North America in addition to standing up the digital team in Los Angeles during my tenure.
Since the onset of my career working for some of the largest global media agencies, I have worked on clients in the Direct to Consumer space on brands such as Levi’s, Dockers, and adidas during my time in the media agency world where it was instrumental to be on top of
consumer behavior changes and how we could best show up for our brands. Today I lean on my 12+ years in the space to continue to navigate the ever evolving digital and macro landscape to drive business results through new challenges we’re seeing across the ecosystem.