Carmen True is Vice President, Head of Compute Marketing at Qualcomm Technologies, Inc. In this role, Carmen oversees global marketing across retail, consumer, commercial, and enterprise as it relates to the Snapdragon X Series business.
Carmen is focused on developing marketing capabilities to enable Qualcomm to win and deliver on its growth objectives in the PC space as it continues to take market share from its competitors. In her role, she aligned strategic marketing initiatives between sales and marketing to support the Snapdragon X Series business, including the responsibility to drive performance of strategic growth programs.
Prior to Qualcomm, Carmen was the Vice President of Marketing at HP Inc. where she spent 25 years of her career holding various roles for both the Personal Systems and Print businesses at a global level. Focusing on Consumer and Commercial customers, Carmen spent time in the disciplines of Digital Experience, Media and Growth Marketing Customer Insights, ABM, MarTech, Agency Management and Regional Marketing Services. She is a specialist at driving Digital Transformation Cross Functionally within the business across Marketing, Sales, Product, It and the Functions.
Carmen received a Bachelor of Science in Finance from the University of Utah’s David Eccles School of Business. She went on to earn a Master of Business Admiration at George Fox University.