Capri Sun is looking to brighten up the winter blahs with some special packaging and special sweepstakes to win a Nintendo Switch gaming system.
This winter, special cartons and pouches of Capri Sun drinks will feature popular Nintendo characters from games including Mario Kart 8 Deluxe, Animal Crossing: New Horizons and Pikmin 4. Through March 31, consumers who scan the QR codes on the packaging will be entered into a sweepstakes to win one of 500 Nintendo Switch OLED systems and a download code for a digital version of one of the games.
Consumers can receive up to 10 bonus entries by uploading a Capri Sun purchase receipt to the sweepstakes website.
Capri Sun, which is owned by Kraft Heinz, has used its packaging to attract consumers of late. Last fall, the brand created a special back-to-school box designed to look like a set of high-end headphones. The message behind the packaging was that it could create 50 seconds of noise-canceling calm by having kids drink the pouches.
