Mastering Brand Relevance & Cultural Connectivity Summit

Thursday, March 14, 2024

• 8:00 AM Breakfast and Registration
• 9:00 AM Opening Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

   

• 9:10 AM Keynote: Kraft Heinz

  Jess Vultaggio, VP, Brands & Creativity, Kraft Heinz

• 9:30 AM The Secret Sauce Behind Heinz

  Megan Lang, Director of Brand Communications, Heinz/Taste Elevation Brands, North America, Kraft Heinz

  Jess Vultaggio, VP, Brands & Creativity, Kraft Heinz

  Moderated by: Tara Rohde, Senior Sales Director – CPG, SiriusXM Media

• 10:00 AM Women in Marketing Leadership

  Julia Fitzgerald, Former Chief Marketing Officer, Build-A-Bear Workshop

  Deanna Hernandez, Field Marketing Officer, McDonald’s

  Moderated by: Jackie Vignone, SVP, Sales, MediaLab

• 10:30 AM Making Waves in Cravings

  Brian Camen, Sr. Director, Content & PR, Ferrara

  Damian Chatman, Marketing Director, Pepsi Beverages Portfolio – North Division, PepsiCo

  Erik Falck, Director of Innovation, Snacking & Design, Johnsonville Sausage LLC

  Moderated by: Heather Wheeler, Co-Owner & Co-CEO, Krazy Coupon Lady

• 11:15 AM 2024 Industry Trends & Predictions

  Barron Gira, VP Media Sales, Volta

  Jamie McGarry, Head of CPG Strategy and Growth, Quad

  Lance Wolder, Head of Client Strategy & Marketing, PadSquad

  Moderated by: Damian Chatman, Marketing Director, Pepsi Beverages Portfolio – North Division, PepsiCo

• 11:45 AM Keynote

  Katy Emerson, SVP, Customer Success, Suzy

• 11:55 AM Lunch
• 1:00 PM Behind the Brand: Lunchables

  Alyssa Cicero, Brand Manager, Brand Communications – Lunchables, Kraft Heinz

  Danielle Levin, Associate Director of Innovation – Portable Snacks & Beverages, Kraft Heinz

  Samantha Mills, Director of Marketing, Kraft Heinz

  Moderated by: Jason Poinsette, US Head, Food & Beverage (CPG), Snap

• 1:30 PM Building a Brand Recognized Beyond Just Consumers

  Chad Donvito, President, King’s Hawaiian

  Moderated by: Melissa Myres, Director, 84.51˚

• 2:00 PM Navigating the Intersection of Brands and Identities

  Kayleen Alexson, Sr. Director, ESG & Enterprise Brand Strategy, Caribou Coffee

  Tony Fung, Director of Shopper Marketing & Ecommerce , Bob Evans Farms, Inc.

  Philip Pirkovic, Director of Brand & Partnerships, Shinola

  Amy Thornton, Director, Brand, United Airlines

  Moderated by: Anne Hill, General Manager-Food, Fetch

• 2:45 PM Networking Break
• 3:00 PM Beyond Trends: Cultivating Timeless Cultural Relevance in Brands

  Santhi Ramesh, Chief Commercial Officer, Wells Enterprises

  Moderated by: Keeley Davis, Brand Partnerships Lead, TeamSnap

• 3:30 PM Media Mavericks: Amplifying Cultural Resonance in Branding Strategies

  Fernando Bernardo, Director of Marketing, Ferrero

  Pierson Curtis, Director, Marketing Strategy, H&R Block

  Alexandra Gaski, Director of Market Intelligence – Consumer Insights, McDonald’s

  Moderated by: Katy Emerson, SVP, Customer Success, Suzy

• 4:15 PM Fireside Chat

  Emily Martinez, Sr. Brand Manager, Innovation, Molson Coors Beverage Company

  Michelle Nagel, Sr. Marketing Manager, Miller Lite, Molson Coors Beverage Company

  Moderated by: Tim Carr, Head of Marketing, Oracle Advertising, Oracle

• 4:45 PM Happy Hour

  Hosted by Kraft Heinz