Verizon has debuted a new brand refresh in a bid to reflect the flexibility of its new offerings.
The new look includes a new logo –a red V with a yellow glow, highlighting the company name, which is a combination of Veritas (truth) and Horizon (the future of possibility). The new design also includes new color palettes, as well as TV and digital formats.
“Over the past two decades, we’ve built a powerful network and industry-leading reputation that unlocks a world of possibilities and experiences for our customers,” said Frank Boulben, SVP & chief revenue officer at Verizon Consumer.
“As we head into this new era, we want our brand to be a deeper reflection of who we are, where we’re going as a company and the many ways we’re enriching people’s lives,” he continued. “Although our business strategy remains, the new design and creative approach honors our rich history while embracing a new brand energy through warmth, emotional connection and vibrancy.”
To promote the new direction, Verizon has dropped a new spot, which gives a nod to the brand’s iconic “Can You Hear Me Now?” campaign. The new ad draws a line between the film’s heritage and future starring Paige Bueckers and Myles Garrett, among others.
“Our brand set the bar for trust and clarity as a reliable carrier, but this refresh is an opportunity to demonstrate all of the ways Verizon can enrich the lives of our customers and the new ways we’ll be showing up across their lifestyle,” said Boulben. “These changes will roll out across marketing and digital properties, including the website and apps, and in retail stores in the coming years and include new programs and benefits to better reach people where they are.”
The company is also promoting its myPlan platform – a one-stop shop for internet, streaming and connected home offerings for Verizon Home Internet customers. The plan allows customers to select the features they need based on their household needs including TV, internet services, streaming bundles, cloud storage and Walmart+ membership.
“This is another leap forward in demonstrating our role as market leaders and our commitment to customers,” said Boulben. “For example, coinciding with the refresh, we introduced new customer-first programs and benefits such as myHome, which is a new offering for home internet customers that lets them choose discounted streaming options – which dovetails with our overall strategy of clearly communicating why we keep pushing for what’s next: to power and empower how people live, work and play.”
