Scott McCabe, SVP, Ecommerce for True Religion, is a top ecommerce leader with a proven track record of growth with some of the most renowned omnichannel retailers including Columbia Sportswear, Tailored Brands, Macy’s, GAP, and Banana Republic.
His customer-first vision and broad expertise in performance marketing, customer acquisition, and loyalty have been instrumental in the success of True Religion’s rapidly expanding ecommerce business. The company recently launched its new app as part of its wider strategy to capture a higher penetration of mobile sales.
McCabe joined True Religion in March 2022 bringing with him twenty-five years’ experience in ecommerce. During his four plus years at Columbia Sportswear, where the ecommerce business tripled, he was responsible for continuous double-digit year over year revenue and operating income growth. Under his leadership, the company saw a robust 65% increase in active loyalty memberships. In addition, he improved revenue generated by Customer Care as well as call abandonment rates through chatbot integration.
McCabe holds a Bachelor of Science in Information Systems and Management from the University of Phoenix. He is certified by NLP Marin as a Master Neuro-Linguistic Programming Practitioner as well as certified by Coaches Training Institute as a Co-Active Coach.