Sarah Larsen

Sarah Larsen leads the Integrated Marketing team for Samsung Home Entertainment and is responsible for building our brand with our consumers and customers across the US. Her extensive knowledge of the latest and greatest in innovative marketing and especially digital activations paired with her deep expertise with partnerships, experiential and influencer programs has led to numerous sales-driving and award-winning campaigns. Prior to joining Samsung, Sarah held leadership roles in several global marketing agencies such as Edelman and Ogilvy, working with globally renowned CPG, consumer electronics brands and retailer brands which provided her with a well-rounded view of the marketing landscape.