Nicola Grant Histon

Senior Vice President, Global Brand Strategy and Advertising at Mastercard.
Ten+ years at Mastercard working on the legendary Priceless program, formally heading up
Consumer marketing for the US. Prior to that working in Europe leading Marketing and
Communications for 8 countries, including the UK. 20+ years in marketing operating both brand and
agency side working with telecoms and technology brands including Vodafone & SAP, in markets
around the world in the Asia Pacific, Europe and North America regions.
Curious, commercially focussed, international marketer, with a proven track record in developing
marketing strategies and large scale, impactful, award-winning marketing programs.
Passionate about building programs that drive the business, that are authentic to the Brand and
have real purpose and societal impact.
Originally from the UK, now based on the East Coast in the US, a passionate mum of two daughters
and a Berne doodle. Loves spending time exploring with the family and revels in the continuous
reverse mentoring my family offers!