As Chief Marketing Officer, Lynn is in her 13th year at White Castle. Lynn is responsible for brand building, strategy, advertising, promotions, PR, social/digital engagement, creative/content development, shopper, media, merchandising, licensing, and innovation for food product line and Castle menu items. Keeping the Crave alive and prospering for both the restaurant and retail divisions for the family-owned organization, is paramount. Creating memorable moments is the mission and our culture’s heart for hospitality allows us to live that every day.
Since joining the White Castle team Lynn has made numerous contributions such as strategic shifts to White Castle’s reach and engagement across generations and leading company efforts to increase internal dept. collaborations and customer data convergence. Lynn also assisted in advancing White Castle’s marketing communication strategy to a more holistic, integrated, approach leveraging consumer journey research that allowed the marketing team to steward and enhance the full customer experience and launch of new Craver Nation loyalty program.
Lynn is a graduate of the University of Kentucky; both as an undergraduate and their MBA program. She has 30+ years of restaurant, retail, and CPG industry experience. Before joining White Castle in 2010, Lynn contributed to the growth of Donatos Pizza for 10 years and held prior marketing positions at Long John Silvers, Family Restaurants Inc. (dba El Torito & Chi-Chi’s regional Mexican casual dining chains), El Pollo Loco and Domino’s Pizza. Directing accounts at advertising agencies expanded business perspectives and applied her creative and strategic skills for client rosters too.
Lynn has been an advisor to industry colleagues and is frequently sought out to share her learnings and speak via webinars, podcasts, and panels. She is an advocate for the Associate of National Advertisers (ANA) member and leverages their full set of tools to build skills within the marketing team. Currently supports White Castle’s internal learning and development curriculum to build future leaders for the company.