As the Director of Marketing at Farmer’s Fridge, Liz Mella leads a multi-functional marketing team that spans brand, growth, partnerships, PR & events for the rapidly growing fresh food company. She has grown the team and marketing capabilities from the ground up over the past 5 years and was crucial to launching the ecommerce channel and venturing into retail. This year she is focused on go-to market strategy as the company prepares for national expansion.
She previously worked at Human Standard, a creative agency where she ran the email and lifecycle programs for Crate and Barrel and CB2. She has a diverse background across email, social media, communications and PR, with a specific focus on consumer brands, with past experience including Stella & Dot and Zuckerberg Media. She graduated from Santa Clara University.