Lauren Cochran Gilfarb - Brand Innovators

Lauren Cochran Gilfarb

Chief Digital Marketing, Miami HEAT

Lauren Cochran joined the Miami HEAT in 2013. As the Chief of Digital Marketing, Cochran oversees digital marketing and strategy for the Miami HEAT by leading a talented team that turns data into dollars. Cochran is responsible for Miami HEAT’s digital properties including social media, paid media, email marketing, web, mobile app, e-commerce and eSports. Under her leadership, the HEAT Social Media Department is a consistent leader in social media engagement and growth with over 25 million followers, has had record breaking sales on the HEAT online retail store and successfully launched a paid media strategy reaping big returns on retail, branded content and ticket sales. Prior to joining the Miami HEAT, Cochran served as the Director of Digital Media for the Philadelphia Flyers for seven seasons overseeing their digital properties that included the website, email marketing, mobile marketing and social media.