Jason Acker is a media and digital industry veteran with over 20 years of experience across both agency and client side. Jason has been instrumental in reorganizing and optimizing media teams, integrating media/creative, and delivering significant cost savings. He has a proven track record of leveraging data driven capabilities to maximize marketing effectiveness and drive innovation across media touchpoints. Currently serving as Vice President of Media and Digital at Diageo, Jason leads all media and digital planning, buying, and strategy for the company’s North American operations as well as their measurement and Consumer Data practice. He is known for his strong leadership, partnership and ensuring that media delivers a competitive advantage for his business. Jason resides in New Jersey with his wife and two teenage daughters.