Iris Diaz, is an award-winning marketing and creative visionary, currently directing and leading all the Marketing and Brand efforts for the biggest sports tournament on earth, the FIFA World Cup 2026 for North America. She was previously the Chief Marketing Officer for the Dallas Mavericks for 6 seasons, making her the first Latina CMO for an NBA team, prior to, a Brand Director at The Richards Group leading all National TV campaigns for the largest Prepaid Telecommunications company in the U.S., Marketing and Creative Director for Clear Channel Outdoor, and Marketing Director for Al Día Spanish Newspaper published by The Dallas Morning News.
Her parents are from San Luis Potosi, Mexico born and raised first generation Mexican American in Dallas, Texas, where she attended the University of North Texas and then graduating from Southern Methodist University. With many marketing awards under her belt, she recently received the highest prestigious OHTLI award from the Mexican Government for her contributions to opening paths for others in the United States.
Iris continues to break barriers in the sports industry making sure the door is open for more women of color, not only to have opportunities to sit at the table, but to show the world what Latinos can do!