Erica Hughes is an award-winning marketing and advertising executive with a breadth of experience working for Fortune 500 companies. With a love of connecting brands, consumers and culture, Erica has managed marketing strategies for iconic brands such as Chick-fil-A, Chevrolet, Slim Jim and Reddi-wip, just to name a few.
Currently, Hughes serves as the Senior Director of Multicultural Marketing at Ally. As the first ever multicultural marketing hire at Ally, Erica has been a tireless champion for driving growth and engagement with diverse consumers segments. Since joining Ally in 2020, Hughes’ team has made a huge impact on advancing the organization’s commitment to diversity, equity, and inclusion. Her team has fashioned programs including a HBCU entrepreneurship pitch competition called Moguls in the Making and a first of its kind partnership with United Masters’ and Earn Your Leisure focused on helping diverse communities become more financially savvy. Her work landed Hughes on Ad Age’s annual list that recognizes stars who are leading change across the industry, Ad Age 40 Under 40.
Before joining Ally, Hughes lead digital & social media strategy at Chick-fil-A. Prior to joining Chick-fil-A, Erica worked at Conagra Brands from 2012-2018. While at Conagra Brands, Erica took on a lead role in transitioning the organization from a traditional marketing company to a forward-thinking digital marketing innovator.
Erica Hughes is a native of Flint, MI and earned a Bachelor of Arts in Communication from Michigan State University, where she sits on both the advisory and alumni board of the College of Communication Arts and Sciences. In addition, she obtained a Master of Business Administration (MBA) from Northern Illinois University.