Enna Allen - Brand Innovators

Enna Allen

Senior Vice President Marketing, Simon

Enna Allen is Senior Vice President of Marketing at Simon and is responsible for overseeing Retailer and B2B Marketing as well as the Field Marketing organization that includes a diverse portfolio of 200+ shopping destinations across three business platforms (Malls, Mills and Premium Outlets.) 

Allen has been with Simon since 2017, previously serving as Vice President of Brand Management where she drove activation of key consumer campaigns and all partner marketing initiatives.

Allen is an accomplished marketing executive with over two decades of experience in the retail real estate industry. She has a track record of building high impact marketing initiatives across B2B and B2C marketing challenges with significant expertise in brand positioning, advertising, public relations, events, digital, content development and social media.

Prior to joining Simon, Allen held marketing leadership roles with Howard Hughes and Westfield. 

Allen holds a B.A.in History from York University and an M.B.A from DePaul Kellstadt Graduate School of Business.

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.