Meet Doug Zarkin, a dynamic Chief Marketing Officer driven by an unwavering passion for teams, talent, and culture. With a profound skill set encompassing team leadership, talent development, brand revitalization, and sustained business growth, Doug’s journey exemplifies his resolute commitment to sparking transformative change. Guided by his distinctive “thinking human” approach, he crafts resonant brand narratives that resonate across diverse verticals and formats, leaving a lasting impact.
Doug’s career is punctuated by remarkable achievements, including co-founding Grey Advertising’s pioneering Youth, Entertainment, and Lifestyle Marketing Firm. There, he engineered integrated marketing platforms that ignited exceptional growth for iconic brands spanning sports, hospitality, fashion, beauty, CPG, automotive, entertainment, and QSR. His visionary role as Director of Marketing at Avon Products, Inc. gave birth to the successful “mark.” Brand, recognized with the Best Executed Launch Strategy by Women’s Wear Daily. As Vice President of Marketing at Victoria’s Secret PINK, he elevated it into a formidable cross-category national brand. Continuing his trajectory, Doug’s pivotal roles at global giants Warnaco and Kellwood further solidified his branding and marketing expertise.
As Chief Marketing Officer for Pearle Vision at Essilor Luxottica, he orchestrated a monumental brand transformation. Shifting Pearle Vision’s focus from discount-centric to a care-focused omnichannel brand experience resulted in spectacular growth, earning him a coveted spot on multiple “Top Marketers” lists, alongside multiple Effie and Clio awards. Notably, the challenges he addressed at Pearle Vision have been immortalized in a Harvard Business School case study on brand rejuvenation. His exceptional track record and innovative thinking establish him as a trailblazer in team dynamics, brand evolution, and strategic business growth.
For those seeking an authoritative voice and unparalleled insights in building brands that transcend the ordinary, Doug Zarkin’s guidance is invaluable. Discover the art of reshaping brands for enduring triumph through his compelling journey and expertise.