David Sandstrom - Brand Innovators

David Sandstrom

CMO, Klarna

David currently serves as Chief Marketing Officer at Klarna and is a member of the executive management team. David joined Klarna in 2017 where he led the fintech company to an extensive brand transformation, from one of many financial institutions to a rethinking lifestyle brand. He is responsible for everything related to design, PR, communication and brand. During his time at Klarna, he has overseen several pioneering marketing campaigns that have attracted great attention internationally, working with high profile celebrities such as Lady Gaga and Snoop Dogg. Prior to joining Klarna David was the CEO of one of Sweden’s foremost advertising agencies.