Anncy Rowe is the Global Chief Marketing Officer for the Strivectin brand and is a self proclaimed beauty lover. With over a decade of beauty experience, Anncy has had the pleasure of working on some of the world’s most iconic brands – from Maybelline, the #1 color cosmetics brand, to Lancôme, the #1 luxury brand in beauty. Anncy has
worked in both Global roles as well as US roles, managing both innovation and equity as well as country go to market plans. This span of experience across both strategy and execution gives her a unique outlook as a marketer that not only is strategic but can also drive executional excellence. Known for being consumer centric, Anncy has helped launch disruptive campaigns and award-winning new products that have strengthen her brands and brought in new consumers (WWD
Best New Brand, NPD Best New Launch). She is a firm believer that a brand’s way to growth must be rooted in intense listening & understanding of the brands’ core consumer.
Lastly, Anncy is proud to have worked on several brand philanthropic efforts over the years (Maybelline The Girl Project, Garnier Cares, Lancôme Write Her Future). She believes that brands have a responsibility to their consumers to positively impact the communities they serve.