Named to Forbes CMO Next list, Ana is a strategist, writer, and doctor of sociology who specializes in modern luxury brands. She seamlessly moves move between technology, business and creativity, and is equally passionate about observing the counterfeit luxury goods scene on Canal street as she is about working with MIT Media Lab students. Ana works with companies across development phases (from startups to established global companies) supporting them on brand strategy and growth planning, brand positioning, customer acquisition and organizational change. You can learn more about her work at www.andjelicaaa.com.