Alex Frias is Chief Marketing Officer at Steve Madden, overseeing full-stack marketing for the portfolio of brands that includes Steve Madden, Dolce Vita, Betsey Johnson, Blondo, among others. Alex is an entrepreneurial consumer marketer and commercial leader with over two decades of experience driving cultural transformations at iconic consumer brands, growing early-stage start-ups, and building brand entertainment partnerships on both the brand and agency-side.
Prior to joining Steve Madden, Alex led in-house marketing teams at Wayfair, FILA North America and music streaming start-up TIDAL. Earlier in his career, Alex co-founded an award-winning brand experience agency working with category leaders including PepsiCo, Apple, Uber, New Balance, HGTV, Heineken, and Twitter. Alex’s writing on the convergence of brand strategy, cultural marketing, and digital trends has been published in outlets including Forbes, Fast Company, Inc., The Drum, and Billboard Magazine.