The Future of CPG & Marketing Innovation Summit

Thursday, June 6, 2024

• 8:30 AM Breakfast & Registration
• Emcee

  Bryan McGuirk, Chief Revenue Officer, Stingray Advertising

• 9:30 AM Opening Fireside Chat with Church & Dwight

  Barry Bruno, Executive Vice President, Chief Marketing Officer & President, U.S. Church & Dwight

  Surabhi Pokhriyal, Chief Digital Growth Officer, Church & Dwight

  Moderated by: Alison Mayes, Managing Director, Apollo Partners

• 10:00 AM Stewarding Brands into the Future with Mars

  Martin Terwillinger, Vice President Marketing – Chocolate, Mars

  Moderated by: Valerie Vespa, VP Brand Partnerships, OUTFRONT Media

• 10:30 AM Strategies for Modern Marketers: Reclaiming Milk's Mojo!

  Yin Woon Rani, Chief Executive Officer, MilkPEP

  Moderated by: Andie Tilden Jewett, Senior Vice President Of Business Development, AMP

• 11:10 AM Networking Break
• 11:30 AM Mastering the Consumer Journey: How Brands Can Adapt to Changing Consumer Behaviors

  Rachel Porges, Chief Innovation and Brand Development Officer, Nom Nom

  Moderated by: Tom Donohue, NA Strategy Director, BeenThereDoneThat

• 12:00 PM From Concept to Execution: Building a Personalization Ecosystem

  Jaime Crespo, GM, DTC & Personalization, Nestlé Health Science

  Moderated by: Carmen Gonzalez-Meister, General Manager; Health, Wellness & Beauty, Fetch

• 12:30 PM Storytelling of the Future: Strategies to Maximize Varying Channels & Touchpoints

  Erin Caffrey, Head of Marketing Communications & Brand PR, Lindt & Sprüngli (USA) Inc.

  Moderated by: Alicia Hines, Director, Customer Success, Suzy

• 1:00 PM Lunch
• 2:00 PM Addressing the Dynamic Marketing Landscape: Reaching Consumers on Every Level with Chips Ahoy!

  Sabrina Serient, Senior Director, US Chips Ahoy! Mondelēz International

  Moderated by: Kelly McKay, Head of CPG and Affiliate Sales, The Krazy Coupon Lady

• 2:30 PM Deep Dive with Church & Dwight: Engaging New Audiences

  Melissa Martin, Vice President, Fabric Care, Church & Dwight

  Kevin Sherlock, Vice President, Personal Care, Church & Dwight

  Bruce Tetreault, Vice President, HWB, Church & Dwight

  Moderated by: Len Ostroff, EVP Sales and Partnerships, Crisp

• 3:00 PM Addressing Innovation for CPG Brands: How to Strengthen Brand Loyalty

  Kristen Lyons, EVP, Enterprise Partnerships, Suzy

• 3:10 PM Networking Break
• 3:30 PM Innovate to Captivate: Strategies for Connecting with Consumers through Brand and Product Innovation

  Kathy Maurella, Chief Marketing Officer, Waterloo Sparkling Water

  Lori Rubinson, Chief Client Officer, /prompt. | Lippe Taylor

  Moderated by: Jeff Rich, VP Demand, Global, Ex.Co

• 4:00 PM 2024 Outlook: Winning Over Consumers of Today & Tomorrow

  Ziad Ahmed, Head of Next Gen, United Talent Agency

  Laraine Miller, Former President, North America, Lipton Teas & Infusions, Unilever

  Moderated by: Ben Riley, GM, Americas, SeenThis

• 4:30 PM Wrap