8:00 AM
Breakfast
9:00 AM
Opening Remarks
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
9:10 AM
Opening Remarks
Charles Ifegwu, Managing Director, THE FIFTH Group
9:15 AM
Behind the Brand: FOX
Diogo Felippelli, VP, Social Media, FOX Entertainment
Emily King, EVP of Marketing Strategy, Media and Digital, FOX Entertainment
Darren Schillace, President of Marketing, FOX Entertainment
Moderated by: Meghan Valand, GM, Business Development, The Trade Desk
9:45 AM
Entertainment Brands on Cultural Influence
Fran Hazeldine, Head of Marketing, TV & Mobile Services, Samsung Electronics
Moderated by: Scott Davis, SVP, NPR Sponsorship, National Public Media
10:15 AM
Brand Building in the New Entertainment Landscape
James Stewart Cullen, Vice President, Global Brand Brand Marketing, Paramount+
Moderated by: Awesta Wahab, Director of Media & Entertaiment Sales, Samsung Ads
10:45 AM
From Scoreboards to Screens: Exploring Fan-Centric Marketing Strategies
Robert Gottlieb, President of Marketing, FOX Sports
Ken Turner, Chief Marketing Officer, Fanatics Collectibles
Moderated by: Irene Sanchez, Vice President, Marketing, MediaLab
11:15 AM
Networking Break
11:30 AM
Glow Up: Navigating Beauty's Digital Landscape
Henry Arlander, Vice President, Creative, MANSCAPED
Calvin Lammers, Vice President, Digital & Media, Nécessaire
Alisa Pospekhova, Director of Brand Marketing, Olaplex
Moderated by: Tom Skoff, Director, Agency & Brand Partnerships, Blis
12:00 PM
Engaging Content = DTC Growth
Matt Sutton, Chief Marketing Officer, The Black Tux
Moderated by: Shannon Reed, VP, Accounts & Operations, THE FIFTH Group
12:30 PM
Lunch
1:45 PM
Driving into the Future with KIA
Russell Wager, Vice President of Marketing, Kia America
Moderated by: Gabrielle Heyman, Head of Global Partnerships, Zynga
2:15 PM
The Craft of Content
Gabe Alonso, Vice President - Digital, El Pollo Loco
Sandy Archila, Head of Digital Communications, Content and Social Marketing, Television Academy
Tulani André, Global Lead, Social & Editorial, Prime Video & Amazon Studios
Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Services
Moderated by: Jeff Roach, Partner, Chief Strategy Officer, SCS
2:45 PM
Redefining Growth: Media, Collaboration, and the Cool Factor
Jonelle Brown, Director, Global Franchise Planning & Marketing, Paramount Pictures
Jimmy Knowles, Global Head of Experiential, Canva
Oliver Lewis, CEO and Founder, THE FIFTH Group
Jeff Lin, Director, Media & Growth, Sweetgreen
Moderated by: Corentin Leydis, Director of Programmatic Sales, Zynga
3:15 PM
Networking Break
3:30 PM
Industry Growth Tends and Predictions
Michelle Aragon, Vice President, Head of Brand Marketing & Strategy, Spectrum Reach
Scott Davis, SVP, NPR Sponsorship, National Public Media
Moderated by: Rachel Mervis, Global Programmatic Capability Lead, Kimberly-Clark
4:00 PM
Cultural Influences on Marketing Strategy
Nicole Parlapiano, Chief Marketing Officer, Tubi
Moderated by: William Barker, CEO, 1021 Creative
