AI for Brand Marketers Summit
Jun 04 - Jun 06 • Hosted by Paramount
Tuesday, June 4, 2024
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10:00 AM
Breakfast
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11:00 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
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11:05 AM
Keynote
Shelly Palmer, Founder & CEO, The Palmer Group
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11:40 AM
Fireside Chat
Shelly Palmer, Founder & CEO, The Palmer Group
Moderated by: Amol Shah, General Manager, Americas Data & AI, Microsoft
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12:00 PM
Perceptions of AI: A Generational Lens
Mary Kate Callen, VP, Insights & Cultural Intelligence, Paramount
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12:10 PM
Fireside Chat
David Kenny, Executive Chairman, Nielsen
Moderated by: Shelly Palmer, Founder & CEO, The Palmer Group
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12:35 PM
Fireside Chat
Wanda Young, Global Chief Marketing Officer, Ford Pro
Moderated by: Shelly Palmer, Founder & CEO, The Palmer Group
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1:00 PM
Revolutionizing Hockey: The NHL's Fan-First Innovation Strategy
Dave Lehanski, SVP, Business Development & Global Partnerships, NHL
Moderated by: Shelly Palmer, Founder & CEO, The Palmer Group
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1:20 PM
DEMO
Rocky Yu, Founder & CEO, AGI House
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1:30 PM
Lunch
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2:20 PM
Amol Shah, General Manager, Americas Data & AI, Microsoft
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2:30 PM
Philippe Krakowsky, Chief Executive Officer, Interpublic Group
Moderated by: Shelly Palmer, Founder & CEO, The Palmer Group
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2:55 PM
Daniel Head, Chief Executive Officer, Phrasee in conversation with Shelly Palmer, Founder & CEO, The Palmer Group
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3:20 PM
Integrating AI into Brand Marketing
Jeanniey Walden, Chief Marketing Officer, Rite Aid and Thrifty
Moderated by: Josh Rosen, President, Reticle
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3:40 PM
Implementing AI: The Augmented Intelligence Age for Marketers
Rebecca Finn, Director of Insights & Cultural Intelligence, Paramount
David Pangilinan, Manager, Audience Impact & Intelligence, Paramount
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3:50 PM
DEMO
Iain Thomas, Chief Visionary Officer and Co-Founder, Sounds Fun
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4:00 PM
DEMO - How AI Drives the Convergence of Context, Content & Commerce
Marika Roque, Chief Innovation Officer, Kerv
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4:10 PM
Keynote/Demo
Jared Palmer, VP of AI, Vercel
Wednesday, June 5, 2024
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8:00 AM
Breakfast
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9:00 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Emcee: Dan Sykora, Vice President Creative+, Paramount
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9:15 AM
Innovating with AI: From Strategy to Execution
Michelle Froah, Global Chief Marketing and Innovation Officer, ETS
Moderated by: Dane Aloe, EVP, Strategy & Measurement, Spiro
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9:45 AM
Fireside Chat
Joshua Nafman, Vice President, Digital, Data, & AI Marketing, Diageo, Diageo
Moderated by: Camm Rowland, Chief Creative Officer, Kepler
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10:15 AM
One Click from Inspiration to Action
Cynthia Kleinbaum, Chief Marketing Officer, MoneyLion
Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin
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10:45 AM
Perceptions of AI: AI in the “Realish World”
Christine Huang, Senior Director of Market and Cultural Intelligence, Paramount
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10:55 AM
Networking Break
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11:15 AM
Panel
Erika Crowell, Sr Director, Marketing Strategy, Paramount Brand Studio
Marika Roque, Chief Innovation Officer, Kerv
Moderated by: Ed Fogarty, SVP, Agency Head, Paramount Advertising
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11:45 AM
Transformative First Steps in AI
Michael Lampert, Senior Director, Global Consumer Data Strategy and Gen AI, Mondelēz International
Moderated by: Michael Grimstad, Associate Managing Director, Publicis Sapient
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12:15 PM
Unlocking New Retail Possibilities through AI and Digital Tokens
Liz Bacelar, Global Fashion & Luxury Retail Innovator & Scholar
Moderated by: Kristi Vannatter, Head of Beauty, Firework
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12:45 PM
Lunch
Emcee: Sabrina McPherson, Senior Vice President/Sr. Managing Director, Publicis Sapient
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1:45 PM
Fireside Chat
Dan Liebermann, Managing Director, Publicis Sapient
Moderated by: Shelly Palmer, Founder & CEO, The Palmer Group
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2:15 PM
Fireside Chat
Jason John, Chief Marketing Officer, 1-800 Flowers.com
Moderated by: Jessica Hreha, Head of Marketing AI Strategy & Client Transformation, Jasper
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2:45 PM
Fireside Chat
Deepak Jose, Global Head of One Demand Data & Analytics Solutions, Mars Wrigley
Moderated by: Matt Britton, Founder & CEO, Suzy
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3:15 PM
Implementing AI: Thinking Beyond Your Category
Rebecca Finn, Director of Insights & Cultural Intelligence, Paramount
Sophia Ingram, Director, Insights and Market Intelligence, Paramount
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3:25 PM
Networking Break
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3:45 PM
Using AI To Power Personalized Customer Experiences
Andrew Birch, Vice President of Data Science & AI, Domino’s
Moderated by: Lucas Piazza, Head of Marketing and Communications, Qloo
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4:15 PM
Fireside Chat
Jennifer Warren, Global Vice President, Indeed
Moderated by: Michael Riley, Head of Sales, Nativo
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4:45 PM
Angela Gruszka, SVP Digital Marketing & eCommerce, Aerin
Moderated by: Renee Caceres, VP Retail Media Strategy & Retailer Partnerships, Firework
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5:15 PM
Wrap
Thursday, June 6, 2024
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8:00 AM
Breakfast
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9:15 AM
Opening Remarks by Brand Innovators
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
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9:20 AM
Opening Remarks
Shelly Palmer, Founder & CEO, The Palmer Group
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9:30 AM
Fireside Chat
Lydia Cho, Head of TV Product Marketing, Samsung
Sarah Larsen, Chief Marketing Officer, Samsung
Moderated by: Scott Bounds, Senior Director, Azure Data & AI, Microsoft
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10:00 AM
Data Leadership in the AI Revolution
Diana Schildhouse, Executive Vice President, Chief Analytics and Insights Officer, Colgate-Palmolive
Moderated by: Cynthia Sole, Account Director, Microsoft
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10:30 AM
Fireside Chat
Chad Reynolds, Founder & CEO, Vurvey
Moderated by: Shelly Palmer, Founder & CEO, The Palmer Group
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11:00 AM
Networking Break
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11:15 AM
Fireside Chat
David Kline, President of Spectrum Reach, Executive Vice President of Charter, Spectrum Reach
Moderated by: Shelly Palmer, Founder & CEO, The Palmer Group
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11:45 AM
Fireside Chat
Ana Andjelic, Global Chief Brand Officer, Esprit
Moderated by: Mike Dayton, Chief Revenue Officer, Shockoe
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12:15 PM
Fireside Chat
Aron Kessner, Chief Operating Officer, Supercool
Moderated by: Mike Dayton, Chief Revenue Officer, Shockoe
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12:45 PM
Lunch
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1:45 PM
Wrap
Speakers
David Kenny
Executive Chairman, Nielsen
Michael Lampert
Senior Director, Global Consumer Data Strategy, Mondelēz
Dave Lehanski
SVP, Business Development & Global Partnerships, NHL
Joshua Nafman
Vice President, Digital, Data, & AI Marketing, Diageo
Shelly Palmer
CEO, The Palmer Group
Wanda Young
Global Chief Marketing Officer, FordPro
Iain Thomas
Chief Visionary Officer and Co-Founder, Sounds Fun
Rocky Yu
Founder & CEO, AGI House
Michelle Froah
Global Chief Marketing & Innovation Officer, ETS
Jennifer Warren
Global Vice President, Brand Marketing and Creative, Indeed
Seraj Bharwani
Chief Strategy Officer, illumin
Matt Britton
Founder & CEO, Suzy
Jessica Hreha
Head of Marketing AI Strategy & Client Transformation, Jasper
Amol Shah
Americas Data & AI Lead - Sales Enablement and Operations, Microsoft
Andrew Birch
Vice President of Data Science & AI, Domino's
Diana Schildhouse
Executive Vice President, Chief Analytics and Insights Officer, Colgate-Palmolive
Aron Kessner
Chief Operating Officer, Supercool
Daniel Head
Chief Executive Officer, Jacquard
Dane Aloe
EVP of Strategy & Measurement, Spiro
Camm Rowland
Chief Creative Officer, Kepler
Michael Grimstad
Associate Managing Director, Publicis Sapient
Daniel Liebermann
Managing Director, Publicis Sapient
Michael Riley
SVP, Global Partnerships and Innovation, Nativo
Liz Bacelar
Head of AI & Advanced Analytics, Under Armour
Cynthia Kleinbaum
Founder, A LA LATINA Podcast
Sarah Larsen
Chief Marketing Officer, Home Entertainment, Samsung Electronics America
Lydia Cho
Head of TV Product Marketing, Samsung
Josh Rosen
Co-Founder, Hotspex Media
Chad Reynolds
Founder & CEO, Vurvey
Kristi Vannatter
Head of Beauty, Firework
Lucas Piazza
Head of Marketing and Communications, Qloo
Jen Lee
General Manager, US Retail & Consumer Goods, Microsoft
Mary Kate Callen
Vice President, Insights & Cultural Intelligence, Paramount
David Pangilinan
Manager, Audience Impact & Intelligence, Paramount
Christine Huang
Senior Director of Market and Cultural Intelligence, Paramount
Sophia Ingram
Director, Insights and Market Intelligence, Paramount
Rebecca Finn
Director of Insights & Cultural Intelligence, Paramount
David Kline
President of Spectrum Reach, Executive Vice President of Charter
Mike Dayton
Chief Growth Officer, Shockoe
Angela Gruszka
SVP of Digital Marketing and Ecommerce, AERIN
Ana Andjelic
Global Chief Brand Officer - Former, Esprit
Cynthia Sole
Account Director, Microsoft
Renee Caceres
VP Retail Media Strategy & Retailer Partnerships, Firework
Marika Roque
Chief Innovation Officer, Kerv
Erika Crowell
Sr Director, Marketing Strategy, Paramount Brand Studio
Sponsors
Venue

Paramount HQ
1515 Broadway
New York, NY 10003