- Welch’s Fruit Snacks is harnessing the power of generative AI to help parents navigate the end of the school year with a tool that assists them in writing school lunch notes.
- The Welch’s Fruit Snacks Lunchbox Notes Translator, created in partnership with Makers with AI, transforms parents’ candid and honest sentiments into sweeter, heartfelt messages. A “You make me tired” message, for instance, may be changed to “I love your independence.”
- The tool, available through June 15 (aka, the general end of the school year), coincides with the release of a limited-edition box of Welch’s Fruit Snacks that includes wrappers that are designed to be written on.
“We all know that slipping a sweet note into our kids’ lunchbox is an easy way to brighten their day and stay connected, but let’s be real—by the time the school year lingers on, we sometimes forget or just can’t come up with the ‘right’ thing to say,” said Jason Levine, CMO of Welch’s Fruit Snacks, in a statement.
“With the new Welch’s Fruit Snacks Lunchbox Notes Translator, we’re creating a world of endless lunchbox note inspiration that we hope brings a little ease to parents’ days so they can focus on what matters most: connection,” he continued.
Last year, Welch’s Fruit Snacks launched its largest-ever brand campaign, using the theme “Wholly Fruit.” The effort, which featured celebrity chef Gordon Ramsay, included the brand’s first TV commercial and emphasized how the product used the whole fruit in its making.
