Post-Coin Flip
Disney Live Action
YouTube TV – What a Time to Be Alive
First Quarter
Dunkin’ – “DunKings 2”
Ben Affleck and his brother Casey Affleck take on some green-clad coffee makers who seem to make coffee orders too complex. Jeremy Strong makes an appearance a la Martin Sheen in Apocalypse Now.
How to Train Your Dragon – “Trailer”
Pfizer – “We’re Going to Knock Cancer Out”
A child emerges from a hospital bed wearing boxing gloves and boxing shorts marching down streets as fans cheer him on. He arrives at home where his mother greets him with a hug, with the idea that he has beaten cancer.
Marvel Thunderbolts – “Preview”
The anti-Avengers team up in May.
MSC Cruises
Drew Barrymore and Orlando Bloom experience a cruise with a new cruise line.
Little Caesars Crazy Puffs – “Whoa”
Eugene Levy’s eyebrows fly away and land on others when he gets excited about new Little Caesars Crazy Puffs.
Fox News
For all the moments
Doritos – “Abduction”
Fan-created ad depicts aliens trying to steal an alien-hunter’s Doritos. He doesn’t give them up easily, but they enjoy them together in the end.
T-Mobile Starlink – A New Era in Connectivity
T-Mobile joins up with Starlink to create a space-based network that doesn’t have any drop spots and invites anyone on any network to try it out.
Homes.com – “Not Saying We’re the Best”
Dan Levy, Heidi Gardner and Morgan Freeman torture a lawyer by goading him with different ways to “not” say that they are the best.
Meta/Ray-Ban – “Art Prank Gone Wrong”
Chris Hemsworth and Chris Pratt pose with a statue in an art museum. As they goof around with it, the head falls off. They tell their Meta glasses to stop recording and erase any record of their shenanigans.
Cirkul – “You Got Cirkul”
Adam Devine goes on a quest to get a Cirkul water bottle for his wife. HE accidently orders 100,000, which he then says he will give away to people.
Michelob Ultra – “The Pickleball Hustle”
Catherine O’Hara and Willem Defoe
Catherine O’Hara and Willem Defore scam pickleball players for Michelob ultra. (The Pickbell Hustle).
Disney+ – “What if”
The streamer imagines a world without Star Wars, The Bear or Only Murders in the Building (i.e. without Disney+). It’s sad, but luckily, that world doesn’t exist.
Ritz – “Salty Club”
Aubrey Plaza and Michael Shannon curse the existence of Ritz because the buttery crackers actively work against their dour personas. Bad Bunny violates the rules of the so-called “Salty Club.”
Red Bull – “Penguin”
Young penguin tries to get an older penguin to try Red Bull because it will give them wings to fly.
Squarespace – “A Tale as Old as Websites”
Barry Keohghan rides a donkey, a la “The Banshees of Innisheerin,” throwing computers around an Irish village to bring the magic of the internet to them and the world they do.
IndyCar – Pato O’Ward
Fox promotes IndyCar driver Pato O’Ward for the upcoming season.
Second Quarter
Instacart – “We’re Here”
Familiar brand mascots race through the streets to a family’s house. They all get there in the form of an Instacart delivery, but there’s no milk for the family that is making pancakes.
Mountain Dew – “Kiss From a Lime”
A seal (that looks like Seal) sings about how Mountain Dew Baja Blast has a hint of lime in it in a parody of “A kiss from a rose.”
Coors Light – “Slow Monday”
Sloths work slowly because they are dragging after a busy Super Bowl Sunday. Coors Light offers up a “Case of the Mondays.”
Foundation to Combat Antisemitism – “Stand up to Hate”
Robert Kraft’s Foundation to Combat Antisemitism is launching its second-ever Super Bowl campaign this year. The No Reason to Hate effort features football legend Tom Brady and rapper Snoop Dogg.
FanDuel – “Kick of Destiny”
Eli Manning rides on a foot-themed float in a parade after beating his brother Payton in the “Kick of Destiny” earlier in the day.
Uber Eats – “Conspiracy”
Matthew McConnahougy pitches director Greta Gerwig on an idea that football is in cahoots with big food, because of all the eating references, like Buffalo Wings, Refrigerator Perry, and something having to do with Kevin Bacon.
Weathertech – “Whatever Comes Your Way”
Four octogenarians refuse to act their age on a road trip to the tune of “Born to be Wild.”
TurboTax – “Now Taxes is So Sweet”
Issa Rae complains about the difficulty of doing taxes in 2025. She is driving to an accountant with a box full of papers that are blowing everywhere, but is then awakened from her bad dream by a call from Turbo Tax.
Google Pixel – “Dream Job”
A father uses Google Pixel’s AI to prepare for a job interview after spending the past 18 or so years raising his daughter.
Rocket.com – “Own the Dream”
Mortgage company asserts that the American Dream of owning a home is still alive by having John Denver’s “Country Roads” song play, with many different people singing along. Coming out of the spot, fans in the Super Dome were also singing the song.
He Gets Us – “What is Greatness”
Come Near, a nonprofit run by Papa John’s marketer Ken Calwell, has returned with a religious message. Photos and images of people helping each other through tough times are set to Johnny Cash singing an acoustic version of Depeche Mode’s “Personal Jesus.”
Liquid Death – “Safe for Work”
Doctors, pilots and others are shown popping aluminum cans and taking big swigs until it’s revealed that Liquid Death is only water (and Cola and Iced Tea).
Hexclad – “Unidentified Frying Objects”
Gordon Ramsey is recruited to cook a gourmet meal for aliens using Hexclad cookware. When the aliens are revealed, one of them is comedian Pete Davidson, who says all famous people are aliens.
Duracell
Tom Brady conks out on what appears to be live television. Duracell’s new mascot and brand character comes out to point out that he has run out of batteries. The Duracell man replaces the batteries and Brady comes back to life.
ChatGPT – “The Intelligence Age”
The brand that popularized AI starts with 2 dots before creating more and more complex pictures charting our history.
CoffeeMate – “Dancing Tongue”
A man tries CoffeeMate’s new Cold Foam product directly from the can and his tongue begins to dance in a stadium venue.
NFL – “I Am Somebody”
NFL players lead groups of children in the self-affirming poem “I Am Somebody.”
Stellantis Ram Trucks – “Goldilocks and the Three Trucks”
Glen Powell, wearing a wig of long, blonde locks, retells the story of Goldilocks, but uses Stellantis’ Ram Trucks instead of bowls and beds. He goes on his own adventure set to Van Halen’s “Panama.”
Hellman’s – “When Sally Met Hellman’s”
Billy Crystal and Meg Ryan reenact their Katz’s deli scene decades later, but this time it’s “real” as Sally experiences orgasmic joy by putting Hellman’s mayonnaise on her sandwich. Sydney Sweeney fills in for Rob Reiner’s mother to offer the scene’s stinger line.
Pringles – “The Call of the Mustache”
Actor Adam Brody tries to replenish his Pringles at a party by blowing in a can, which causes people with mustaches all over the country to lose their facial hair.
Budweiser – “First Delivery”
A Clydesdale deemed too little to pull the Budweiser cart, delivers a keg that has fallen off to a bar.
Nike – “So Win.”
Women athletes are told all of the things they can’t be, demanding, confident, challenging, dominant. So, instead they should do all of those things.
NYULangone Health
Doctors from NYULangone Health are terrible football players.
Novartis – “Your Attention Please”
The commercial draws attention to women’s breasts and then points out that too many women will get breast cancer and should get screened early.
Halftime
Indycar on Fox
Fox promotes driver Josef Newgarten
Myfitnesspal – “Fries or Salad”
Food logging app asks us to question our relationship with food.
Yahoo! – “Email Bill Murray”
Bill Murray looks in the mirror and sees a dog. He encourages people who look in the mirror and don’t see themselves to e-mail him.
Southwest – “MeeMaw”
A vacationing couple brag about changing their flight on Southwest to stay an extra day because the kids can stay with MeeMaw.
Bayer – “See Your Risks”
People walk around with their hands over their eyes as a metaphor for ignoring their heart health risks. Bayer encourages them to check them out at a website.
Fox Nation – “The Saints”
Fox Nation promotes a show about the 8 most famous saints in history.
On – “Roger Federer and Elmo’s Letters of the Day”
Elmo and Roger Federer debate what the letters on Roger Federer’s shoes (a stylized O and N) really are.
Angel Soft – “Bathroom Break”
An animated angel tells people to go to the bathroom before the halftime show starts. The spot includes a countdown clock of 30-seconds.
Reese’s – “Don’t Eat Lava”
People are somehow confused that because Reese’s Big Cups with Chocolate Lava have some sort of liquid chocolate in them, it is now ok to eat real molten lava.
Post Halftime Show
NFL – “Flag 50”
A new girl shows up all the boys when she plays flag football against them all in high school. The spot ends with a call to action to have varsity girls flag football in all 50 states.
Tubi “UltraSound – Western Hat Head”
A couple gets an ultrasound to discover that their soon-to-be born child will be born with a head that looks like a cowboy hat. The boy is mocked growing up as others have cooler heads until the cowboy hat comes into fashion.
Third Quarter
Salesforce – “Gate Expectations”
Matthew McConaughey runs back and forth through Heathrow Airport because his gate keeps changing. But Salesforce has made the airport run more efficiently.
DoorDash – “DashPass Math”
Featuring Nat Bargatze frustrates his assistant because he is spending too much money. He asserts he is saving money because he is using DoorDash’s DashPass.
Meta – “Who Eats Art?”
Chris Hemsworth and Chris Pratt once again admire art, but Hemsworth eats the infamous banana and sends the two looking for a replacement. Kris Jenner, who apparently owns the art, catches them in the act.
Stand up to Hate – “Snoop and Tom Hate again”
Nerds – “Wonderful World”
Country star Shaboozey sings a verse from “What a Wonderful World,” as a colorful, candy-filled world comes to life around him.
FoxNation – “From Yellowstone to Yosemite”
Promo for a new documentary show featuring Kevin Costner.
Lay’s – “The Little Farmer”
A young girl grabs a small potato that falls off a Lay’s truck. She plants it, and cares for it as it grows over the season. She harvests a potato and is proud to put it on the next truck.
Megan 2 – “Teaser”
A sequel is coming this summer about a creepy robot.
Homes.com – “Still Not Saying We’re the Best”
Morgan Freeman offers a soliloquy about how Homes.com is “the best,” but a lawyer tells him he can’t say that. Dan Levy and Heidi Gardner try to get around it again and claim they have already claimed the phrase as the company’s new web domain.
Taco Bell – “The Fans”
Taco Bell shows off a commercial of some of its biggest fans in photographs. However, the fans are “a bunch of randos” not famous people, even though Lebron James and Doja Cat really want to be featured in the ad.
NerdWallet – “Genius Beluga”
A Beluga Whale, voiced by actor Kieran Culkin, returns a phone to a sightseeing tourist and offers advice about using NerdWallet to choose a credit card.
Haagen Dazs – “Not so Fast, Not so Furious”
Cast members from the Fast and Furious movie franchise enjoy a Haagen Dazs bar while driving but are not going at breakneck speeds nor pulling big stunts. Instead, they are taking it easy.
Tubi – “Fleshy Cowboy Head”
A sequel of sorts to the previous spot. The Fleshy Cowboy Head man reappears and heads into a bar to comfort those who previously teased him as a youth.
Fox Nation – “The Saints”
Fox Nation promotes a show about the 8 most famous saints in history.
Bud Light – “Big Men on the Cul De Sac”
Musician Post Malone and comedian Shane McGillis are recruited by neighbors to liven up a dead neighborhood party. They do so by launching Bud Light beers into people’s yards as invitations.
Hims & Hers – “Sick of the System”
Hims & Hers takes on the weight loss medication system in America. They provide medications and treatment plans to make people “feel great in their bodies” and “feel great for America.”
Poppi – “Soda Thoughts”
People are thinking about ordering a soda with their meals or on other occasions but are worried about the sugar and unhealthiness of the drink. Instead, they order a Poppi.
Salesforce – “Dining Alfresco”
Matthew McConaughey is eating by himself outside at a restaurant in the pouring rain. Meanwhile, Woody Harrelson is across the street with friends, under cover, enjoying a much drier, more enjoyable meal.
Ramp – “Expenses Should Do Themselves”
Saquon Barkley is sitting at a desk working on his expenses. He should be on the field playing in the game.
Tullamore Dew – “So, Whadda Dew?”
Patrons in a bar sing an ode to Irish Whiskey.
Sandals – “Come See All We Are”
Bob Marley’s “Three Little Birds” plays, while the words “White Sand, Blue Water and Romance” repeat on screen and speed up.”
Jeep – “Harrison Ford x Jeep”
Harrison Ford talks about life being long and not having an owner’s manual. There’s a lot more about freedom, heroism, humility, etc. Then he makes a pun about this being a Jeep commercial, even though his last name is Ford.
Tubi – “Z-Suite”
A promo for Tubi show Z-Suite.
Stella Artois – “The Other David”
David Beckham is told he has a long-lost twin brother in America. Becks goes to find him, and he looks and sounds suspiciously like Matt Damon.
Dove – “These Legs”
A little girl runs down the block to “Born to Run.” On screen text reveals that in 10 years, she will learn to hate her legs. Dove encourages the world to change the narrative.
Booking.com – “Get Your Stay Ridiculously Right”
Booking.com shows that it can help everyone – muppets and humans alike – find a hotel and other places to stay that suit their individual needs.
Bosch – “The More You Bosch”
Antonio Banderas and an actor playing the late professional wrestler Randy “Macho Man” Savage describe how using Bosch appliances and power tools make them feel “different.”
Totinos – “Chazmo Finally Goes Home”
Tim Robinson, Sam Richardson and three young teens bid goodbye to an alien who thanks them for sharing their Totino’s pizza rolls. Unfortunately, his head gets caught in the doors before he can get up to his ship.
GoDaddy – “Act Like You Know”
Walton Goggins explains that actors don’t know what they’re doing when playing their parts. Luckily, when they have to start a small business, GoDaddy has AI tools to help them create a web presence.
Fetch – “The Big Reward”
Retail rewards company Fetch offers $10,000 per second to people who have the app open for the last 2 minutes of the game.
