Watch Every 2026 Super Bowl Ad - Brand Innovators

Watch Every 2026 Super Bowl Ad

Pre-Game (Post National Anthem)

Scream 7 

Ghostface returns to tortue Sidney once again.

Intuit Turbo Tax 

Adrian Brody threatens a man’s dog.

Skecher Slip-Ins

Sofia Vergara has trouble with shoes that have laces.

InvestAmerica.org

DraftKings – Let’s Bet

Post Coin Toss

Disclosure Day – Spielberg

Steven Spielberg brings us yet another movie (his fourth) about aliens. 

DraftKings – Sportsbook

YouTubeTV

Jason Kelce, Gordon Ramsey and others tell people not to settle for “meh.”

LA Olympics/NFL

Flag Football will be an official Olympic sport in 2028

First Quarter

State Farm

Danny McBride and Keegan Michael Key sing a parody of Livin’ on a Prayer for insurance.

DraftKings

SNL Weekend Update co-anchors Colin Jost and Michael Che pretend they are filming a live commercial.

Toyota

Top athletes hear from their younger selves.

Mandalorian and Grogu

A bounty hunter and a baby Yoda drive Tauntaun coach.

Instacart

Benson Boone and Ben Stiller sing about the freshness of bananas.

Michelob Ultra

Guy learns how to ski from Kurt Russell.

Apple Music

Apple promotes Bad Bunny’s halftime show. 

Winter Olympics (Promo) 

Apartments.com and Homes.com

Jeff Goldblum and Heidi Gardner show off the places that are not listed on their respective sites..

RO

Serena Williams says she’s living healthily while taking GLP-1’s from Ro.

Wix

Now that AI exists, making a website really shouldn’t be that hard.

Open AI – Codex 

Now that AI exists coding really shouldn’t be that hard.

Netflix 

Brad Pitt is going to reprise his Oscar-winning role as Cliff Booth

Liquid Death 

Liquid Death has a new energy drink that won’t cause your head to explode.

Anthropic

Anthropic and Claude took on ChatGPT and the other AI tools in an ad that shows the risks of ads coming to AI.

Claude 

A skinny young man working out in a park asks a man representing AI if he can get a six-pack. The AI helps, with ads. 

NBC Law & Order Thursdays

End of First Quarter

Lay’s Potato Chips

Potato farmer thinks it’s time to pass the business on to his daughter. They venture out for one last harvest.

Extended

Oakley and Meta

Athletes use their Meta glasses to keep them entertained while participating in sports.

Squarespace

Emma Stone gets more and more irritated when she finds out that her name is taken as a domain.

Extended Cut 

Minion & Monsters – Teaser

The gibberish-talking yellow creatures are back this summer. And it looks like dinosaurs are there too.

T-Mobile 

The Backstreet Boys sing a song for mobile connectivity.

Pepsi 

A polar bear has an identity crisis when he chooses Pepsi over Coke in a blind taste-test.

WeatherTech

The famously U.S.-based company makes more than floormats.

Redfin and Rocket Mortgage

Lady Gaga sings Mr. Rogers as two girls struggle to fit in in a new neighborhood.

Dove

Girls find empowerment through sports.

Levi’s

Everyone’s butt looks good in Levi’s jeans.

Apple Music

Apple promotes Bad Bunny’s halftime show. 

Super Mario Galaxy

What’s bigger than a “Super World?”  A “Super Galaxy.”

Nerds Gummies

Andy Cohen has a ball with an oversized gummy buddy.

Uber Eats

Matthew McConaughy tries to convince Bradley Cooper that football was invented to sell food.

Bosch

With normal appliances, Guy Fieri is just a “guy.”

Olympics Promo

Microsoft Copilot

The NFL uses Microsoft Copilot to evaluate and rate players. 

The Blue Square Alliance Against Hate

A teen boy is targeted in a high-school hallway for being Jewish.

Liquid I.V.

Toilets sing Phil Collins, so  you will check you urine for dehydration.

NBC Comedies (Promo)

Two-Minute Warning

Intuit 

Adrian Brody gets intense about taxes. 

Project Hail Mary

Ryan Gosling ventures to space to save humanity.

Universal Orlando

A brother takes his put-upon younger sibling to Universal Orando to cheer him up.

Ted New Season

The talking stuffed bear returns for a second season of a TV show that is based on two movies.

Official Trailer

Dunkin

What if Good Will Hunting took place in a Dunkin’ and was entirely re-cast with 99s sitcom stars and Ben Affleck in the lead roll?

Coinbase

The Backstreet Boys make their second (audio) appearance with a karaoke-style ad. 

Kinder Bueno

A spaceship hurtles toward a black hole, which most people declare as “No Bueno.” But they have candy bars,so, “Yes, Bueno.”

Halftime

Rise and Fall of Reggie Dinins (Promo)

Tracey Morgan and Daniel Radcliffe answer the question: “What would happen if Harry Potter met Brian Fellows?”

Official Trailer:

Kellogg’s Raisin Bran

William Shatner shortens both of his names to tout the effects of Raisin Bran.

Southwest

The days of getting in line to get a prime seat are over. 

Advocate Health Csre (Local)

eos Body Mist

Is the commercial’s boom operator cake, or does she just smell good thanks to eos?

Toyota

A grandfather and grandson bond over the years by calling their seatbelt a “superhero belt”

Fantatics

Kendall Jenner appears to have been playing the long-game with her athlete boyfriends. The curse still stands – she chose the Patriots.

Bud Light

Post Malone, Peyton Manning, Shane Gillis and a bunch of other wedding attendees chase a runaway keg down a hill.

Olympics  (promo)

NFL

A young boy gives himself a pep talk in his room, in a salute to coaches. 

Post-Halftime Show

Svedka Vodka

Robots get freaky to Rick James’ “Superfreak”

Detect the SOS

Octavia Spencer and Sofia Vergara tell people to request a urine test to detect risk of high blood pressure and Type 2 diabetes.

Genspark 

Matthew Broderick encourages us all to use AI to get a little Bueller in our lives.

RealFood.gov

Mike Tyson talks about how processed foods are bad for you.

Meta Oakley

People use Meta glasses to up their sporting (and sport-watchin) game.

Olympics (Promo featuring Snoop)

Copa Mundia on Telemundo

Owen Wilson enlists Sofia Vergara’s (third Super Bowl Sunday appearance) help to get ready for futbol. 

Peacock

OpenAI

A family uses ChatGPT to make their tamale business run. 

Toyota

3rd quarter

Dreame

Google Gemini

A young boy and his mom use Google Gemini to envision ways to personalize their new home.

Novartis/NFL

Tight-ends from around the NFL encourage men’s prostate health by telling them they can check with a blood test. (So they can relax their tight ends.)

Pokemon

Lady Gaga, Trevor Noah and others talk about their favorite Pokémon. 

poppi

A young woman turns a classroom wild when she cracks open a poppi.

VW

Life moves pretty fast. Drivers wanted to enjoy it.

Extended Cut

Pringles

Sabrina Carpenter things she’s found the perfect man. Except he’s made of Pringles.

Ring Pets

The surveillance state may not be all bad. Ring is finding lost pets.

Olympics (Promo)

Budweiser

Xfinity

Jurassic Park would have been different with Xfinity in place.

Ritz

John Hamm, Bowen Yang and Scarlett Johanssen crash an island party where there’s Ritz.

Grubhub 

Posh people debate delivery fees. George Clooney says Grubhub will cover them.

Chicago Fire/Chicago Med/Chicago P.D.

Looks like March 4 is going to be a bad day in the Windy City when these three shows cross over.

End of Third Quarter

NFL 

NFL players lead children singing Mrs. Rogers’ “You are my friend.”  (That’s two Mr. Rogers songs.)

The Burbs

Peacock promotes its series based on a so-so Tom Hanks movie

OpenAI

A woman uses ChatGPT to ensure she’s not the last of her generation to run the family farm. 

Davis Law Firm (local)

Endeavor Health (local)

Fourth Quarter

Amazon Alexa+

Chris Hemsworth doesn’t trust having Alexa in his home because she might turn into HAL-9000. 

Lay’s

Lay’s says they’ll have cresh chips to you within 72 hours.

Salesforce

Mr. Beast says he’ll give away $1 million if someone can find the clues in this ad.

Cadilllac

Cadillac makes preparations to make its F1 debut.

Genspark

Life moves pretty fast. Use AI to help you do your job so you can take the day off.

Red Bull

A dog outwits his owner so he can continue flirting with a cute poodle.

Hellmann’s

Andy Samberg channels Neil Diamond and distributes mayonnaise to unsuspecting diner customers.

The Fall and Rise of Reggie Dinkins (Promo)

Tracey Morgan and Daniel Radcliffe answer the question: “What would happen if Harry Potter met Brian Fellows?”

Wegovy

Keenan Tompson, John C. Reilly, Gabrielle Brooks and others wish they had pills that could help them do things as simply as Wegovy helps them lose weight. 

Ai.com

Some mysterious company warns us not to be like Emma Stone and secure our AI domain names now. The spot takes shots at a “Sam” (presumably Altman) and “Elon” (has to be Musk.)

Base 44

Now that AI is here, creating apps is easy too.

He Gets Us

Modern life and the quest for more can be overwhelming. Jesus suggests we take a break.

Hims & Hers

Rich people live longer because they can access all sorts of health care. Hims & Hers say they can democratize that. 

The Traitors (Promo)

Winter Olympics (Promo)