- Venmo is making a nod to its roots this school year, with a line of Big 12-branded debit cards and student-athlete endorsements to promote them.
- The co-branded cards – we’re creating experiences rooted in the passion and community of college sports so people can feel closer to their schools and get rewarded when they spend their Venmo balance.”
- The Big 12 cards will be branded for conference universities Arizona, Baylor, Colorado, Iowa State, Kansas State, Oklahoma State, TCU, Texas Tech, UCF, Utah, and West Virginia. There will also be a Big 12 Conference card for students and fans of other schools in the Conference.
Branded Venmo Debit Mastercards for schools including Texas Tech, Arizona State University, Baylor and Utah will include access to perks including game-ticket giveaways, events and gameday upgrades.
To promote the cards, Venmo has inked deals with conference athletes NiJaree Canady (Texas Tech softball), Olivia Miles (TCU basketball guard) and Sam Leavitt (Arizona State Quarterback) for the 2025-26 school year. As part of their NIL deals, the athletes will receive payments into their Venmo accounts to showcase how they can use those accounts for more than peer-to-peer payments.
“Venmo’s origins are on college campuses. It’s where our network took hold. Today, it still plays an integral role in the way millions of college students, athletes, alumni, and fans engage with each other and move money in their daily lives,” said Geoff Seeley, chief marketing officer of Venmo parent PayPal. “We’re not just putting logos on.”
