Uber is using the Opening Ceremonies of the Olympics as a launchpad for its latest global campaign.
The effort focuses on the importance of meeting up with friends as a way to combat loneliness and goes on to illustrate how the car sharing and delivery service can help.
“For years, people have relied on Uber and used our products to help them go anywhere and get anything, but the essence of the Uber brand was not as clear,” said Danielle Hawley, global executive creative director at Uber. “With this campaign, we set out to define the role that we play in people’s lives and in the communities we serve. And by doing so, we aim to build a deeper emotional connection with our customers. Reliability is at the heart of the Uber experience so this campaign is about the power of showing up, and the magical impact that three little words – on our way – can have.”
“Our campaign highlights the importance of showing up for each other, and the Olympics is synonymous with showing up,” added Hawley. “Competing for your country as an athlete, showing up for your teammates, fans supporting their heroes, and the countless individuals who show up in Paris to pull off an event of this size. To us, there was no better time to launch a campaign that is all about showing up.
The spot will debut during the Opening Ceremony in both the US and France, and will be rolled out globally in the coming weeks.
